Customers' values and beliefs about sustainable corporate performance and buying behavior

Journal article


Klunder, Christy Collins, Steg, Linda and Koning, Martine 2007. Customers' values and beliefs about sustainable corporate performance and buying behavior. Psychology and Marketing. 24 (6), pp. 555 - 577. https://doi.org/10.1002/mar.20173
AuthorsKlunder, Christy Collins, Steg, Linda and Koning, Martine
Abstract

Sustainable corporate performance (SCP) requires balancing a corporation's economic, social, and environmental performance. This research explores values, beliefs about the importance of SCP, and buying behaviors of supermarket customers from within a stakeholder framework. Beliefs about the importance of SCP (both social and environmental, but not economic) were found to be related to values. Also, it was found that customers' environmentally responsible buying behaviors were related to their beliefs about the importance of environmental SCP. However their socially responsible buying was not related to their beliefs about the importance of social SCP. Responsible buying behavior may be facilitated by providing reliable information about environmental and social aspects of products. Marketing professionals have a central role to play in moving towards a greater level of corporate transparency and sustainability.

Year2007
JournalPsychology and Marketing
Journal citation24 (6), pp. 555 - 577
PublisherJohn Wiley & Sons
ISSN0742-6046
Digital Object Identifier (DOI)https://doi.org/10.1002/mar.20173
Scopus EID2-s2.0-34347235510
Page range555 - 577
Place of publicationUnited States of Australia
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https://acuresearchbank.acu.edu.au/item/851x1/customers-values-and-beliefs-about-sustainable-corporate-performance-and-buying-behavior

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