Challenges in implementing marketing in the context of social enterprises

Conference item

Dann, Susan and Hollis, Charles. (2011). Challenges in implementing marketing in the context of social enterprises. In A. de Bruin and Stangl, L. M. (Ed.). Proceedings of the Social Innovation and Entrepreneurship Conference: Extending theory, integrating practice. New Zealand: Massey University. pp. 301 - 314
AuthorsDann, Susan and Hollis, Charles
Year2011
PublisherMassey University
Publisher's version
File Access Level
Controlled
Page range301 - 314
ISBN9780473203559
Research GroupPeter Faber Business School
Place of publicationNew Zealand
EditorsA. de Bruin and Stangl, L. M.
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