Are current social marketing campaigns getting through to undergraduate university students?
Jones, Sandra C.. (2003). Are current social marketing campaigns getting through to undergraduate university students? Australian and New Zealand Marketing Academy (ANZMAC) Conference 2003. University of South Australia, Adelaide, South Australia, Australia 01 - 03 Dec 2003 Adelaide, South Australia: Australian and New Zealand Marketing Academy. pp. 1935-1940
|Authors||Jones, Sandra C.|
[Extract] In this study, we conduct a survey of health behaviours among undergraduate university students. The health behaviours include weight control, exercise, smoking, alcohol consumption, use of illicit drugs, and safe-sex practices. By comparing the results with national survey results, we test the hypothesis that university students – who have completed high school, with better than average grades – are more likely to exhibit healthy behaviours and avoid unhealthy or unsafe behaviours than the general population. Detailed information on the health behaviours of university students is not currently available (see Australia’s Health 2000, in which there are no reports of health behaviours by education level).
|Publisher||Australian and New Zealand Marketing Academy|
|Open access||Open access|
All rights reserved
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|Book title||Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2003|
|Web address (URL) of conference proceedings||https://webarchive.nla.gov.au/awa/20080223010712/http://pandora.nla.gov.au/pan/25410/20070806-1439/smib.vuw.ac.nz_8081/WWW/ANZMAC2003/authors.html|
|Research Group||Centre for Health and Social Research|
|Place of publication||Adelaide, South Australia|
|License: All rights reserved|
|File access level: Open|
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