Consumer confusion : Parents nutritional perceptions of food advertisements
Conference paper
Hoang, Christina, Jones, Sandra and Thornton, Jennifer. (2003). Consumer confusion : Parents nutritional perceptions of food advertisements. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2003. University of South Australia, Adelaide, South Australia, Australia 01 - 03 Dec 2003 Adelaide, South Australia: Australian and New Zealand Marketing Academy. pp. 1984-1989
Authors | Hoang, Christina, Jones, Sandra and Thornton, Jennifer |
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Type | Conference paper |
Abstract | Due to the increasing prevalence of childhood obesity in society, this study was undertaken to determine if advertisers could potentially be misleading parents through the nutritional claims made in advertisements for popular children’s food products. Research was conducted to determine the sorts of nutritional messages parents received from four food advertisements. In total, 41 parents from an Australian university childcare centre participated in the study. The results revealed several major discrepancies whereby parents’ perceived unhealthy products to be healthy – indicating a degree of consumer confusion among parents. |
Year | 2003 |
Publisher | Australian and New Zealand Marketing Academy |
Web address (URL) | https://web.archive.org.au/awa/20080223010712mp_/http://pandora.nla.gov.au/pan/25410/20070806-1439/smib.vuw.ac.nz_8081/WWW/ANZMAC2003/papers/POL16_hoangc.pdf |
Open access | Open access |
Publisher's version | License All rights reserved File Access Level Open |
Book title | Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2003 |
Page range | 1984-1989 |
Web address (URL) of conference proceedings | https://webarchive.nla.gov.au/awa/20080223010712/http://pandora.nla.gov.au/pan/25410/20070806-1439/smib.vuw.ac.nz_8081/WWW/ANZMAC2003/authors.html |
Research Group | Centre for Health and Social Research |
Output status | Published |
Publication dates | |
Online | 2003 |
Additional information | Bronze open access. |
Place of publication | Adelaide, South Australia |
https://acuresearchbank.acu.edu.au/item/85805/consumer-confusion-parents-nutritional-perceptions-of-food-advertisements
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Publisher's version
OA_Jones_2003_Consumer_confusion_Parents_nutritional_perceptions_of.pdf | |
License: All rights reserved | |
File access level: Open |
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