Are negative reactions to sexist appeals in alcohol advertisements a function of feminism or gender?
Conference item
Jones, Sandra. (2005). Are negative reactions to sexist appeals in alcohol advertisements a function of feminism or gender? Macromarketing at 30: Discourse, Diversity and Distinction. United States of America: The Macromarketing Society, Inc. pp. 64 - 72
Authors | Jones, Sandra |
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Year | 2005 |
Journal | Macromarketing at 30: Discourse, Diversity and Distinction |
Publisher | The Macromarketing Society, Inc |
Page range | 64 - 72 |
Research Group | Centre for Health and Social Research |
Place of publication | United States of America |
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