Strategic social marketing in Canada: ten phases to planning and implementing cancer prevention and cancer screening campaigns
Journal article
Dooley, Jennifer Allyson, Jones, Sandra and Desmarais, Kendra. (2009). Strategic social marketing in Canada: ten phases to planning and implementing cancer prevention and cancer screening campaigns. Social Marketing Quarterly. 15(3), pp. 33 - 48. https://doi.org/10.1080/15245000903144999
Authors | Dooley, Jennifer Allyson, Jones, Sandra and Desmarais, Kendra |
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Year | 2009 |
Journal | Social Marketing Quarterly |
Journal citation | 15 (3), pp. 33 - 48 |
Publisher | Sage Publications Ltd. |
ISSN | 1524-5004 |
Digital Object Identifier (DOI) | https://doi.org/10.1080/15245000903144999 |
Scopus EID | 2-s2.0-79959840587 |
Page range | 33 - 48 |
Research Group | Centre for Health and Social Research |
Place of publication | United States of America |
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