Measuring source credibility with generation Y: An application to messages about smoking and alcohol consumption
Conference item
Jones, Sandra. (2007). Measuring source credibility with generation Y: An application to messages about smoking and alcohol consumption. Sustainable Social Enterprise : 3rd International Nonprofit and Social Marketing Conference 2009. Melbourne, Victoria, Australia 14 - 15 Jul 2009 Australia: Griffith University. pp. 77 - 82
Authors | Jones, Sandra |
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Year | 2007 |
Journal | International Nonprofit and Social Marketing Conference |
Publisher | Griffith University |
Page range | 77 - 82 |
Research Group | Centre for Health and Social Research |
Place of publication | Australia |
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https://acuresearchbank.acu.edu.au/item/85zzz/measuring-source-credibility-with-generation-y-an-application-to-messages-about-smoking-and-alcohol-consumption
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