Corporate social responsibility, condition branding and ethics in marketing
Conference item
Jones, Sandra. (2008). Corporate social responsibility, condition branding and ethics in marketing. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 81 - 88
Authors | Jones, Sandra |
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Year | 2008 |
Journal | Australian and New Zealand Marketing Academy |
Publisher | Australian and New Zealand Marketing Academy |
Page range | 81 - 88 |
Research Group | Centre for Health and Social Research |
Place of publication | Australia |
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https://acuresearchbank.acu.edu.au/item/86544/corporate-social-responsibility-condition-branding-and-ethics-in-marketing
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