Corporate Rebranding: Issues and Implications

Conference item

Stuart, Helen Joyce. (2003). Corporate Rebranding: Issues and Implications. In Dr Rachael Kennedy (Ed.). Celebration of Ehrenberg and Bass: Marketing Discoveries; Knowledge and Contribution Proceedings. Adelaide, Australia: ANZMAC 2003. pp. 172 - 178
AuthorsStuart, Helen Joyce
KeywordsMarketing not elsewhere classified;--Management
Year2003
PublisherANZMAC 2003
Page range172 - 178
ISBN868039837
Research GroupPeter Faber Business School
Place of publicationAdelaide, Australia
EditorsDr Rachael Kennedy
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