Corporate Rebranding: Issues and Implications

Conference item

Stuart, Helen Joyce. (2003). Corporate Rebranding: Issues and Implications. In Dr Rachael Kennedy (Ed.). Celebration of Ehrenberg and Bass: Marketing Discoveries; Knowledge and Contribution Proceedings. Adelaide, Australia: ANZMAC 2003. pp. 172 - 178

Authors	Stuart, Helen Joyce
Keywords	Marketing not elsewhere classified;--Management
Year	2003
Publisher	ANZMAC 2003
Page range	172 - 178
ISBN	868039837
Research Group	Peter Faber Business School
Place of publication	Adelaide, Australia
Editors	Dr Rachael Kennedy

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