Industry partnerships for health nonprofits and disease awareness advertising
Conference paper
Hall, Danika V., Jones, Sandra C. and Iverson, Don C.. (2009). Industry partnerships for health nonprofits and disease awareness advertising. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009. Crown Promenade, Melbourne, Victoria, Australia 30 Nov - 02 Dec 2009 Melbourne, Victoria: Australian and New Zealand Marketing Academy. pp. 1-9
Authors | Hall, Danika V., Jones, Sandra C. and Iverson, Don C. |
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Type | Conference paper |
Abstract | Marketing partnerships between non-profit organisations (NPOs) and industry generally bring favourable results for both parties (Brønn and Vrioni 2001; Varadarajan and Menon 1988). However, there is some scepticism about corporate exploitation of such arrangements and growing concern in Australia and elsewhere about partnerships between the pharmaceutical industry and NPOs (Angell 2006; Moynihan and Cassels 2005) and the co-sponsorship of Disease Awareness Advertising (DAA). This paper reports the findings from a study of how Australian women respond to DAA with differing sponsors including their ability to identify, and their attitude toward, the sponsor. The results are of importance for health NPOs considering partnership with industry in an effort to promote awareness of a health condition. |
Year | 2009 |
Publisher | Australian and New Zealand Marketing Academy |
Web address (URL) | https://web.archive.org/web/20170422113707/http://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-152.pdf |
Open access | Open access |
Publisher's version | License All rights reserved File Access Level Open |
Page range | 1-9 |
Web address (URL) of conference proceedings | https://web.archive.org/web/20171113200913/http://www.duplication.net.au/ANZMAC09/Menu.html |
https://anzmac2009.org/ | |
Research Group | Centre for Health and Social Research |
Output status | Published |
Publication dates | |
Online | 2009 |
Additional information | Bronze open access. |
Place of publication | Melbourne, Victoria |
https://acuresearchbank.acu.edu.au/item/874yy/industry-partnerships-for-health-nonprofits-and-disease-awareness-advertising
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Publisher's version
Jones_2007_Industry_partnerships_for_health_nonprofits_and.pdf | |
License: All rights reserved | |
File access level: Open |
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