Direct to consumer advertising versus disease awareness advertising: Consumer perspectives from down under
Journal article
Hall, Danika, Jones, Sandra and Hoek, Janet. (2010). Direct to consumer advertising versus disease awareness advertising: Consumer perspectives from down under. Journal of Public Affairs. 11(1), pp. 60 - 69. https://doi.org/10.1002/pa.379
Authors | Hall, Danika, Jones, Sandra and Hoek, Janet |
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Year | 2010 |
Journal | Journal of Public Affairs |
Journal citation | 11 (1), pp. 60 - 69 |
Publisher | John Wiley & Sons |
ISSN | 1472-3891 |
Digital Object Identifier (DOI) | https://doi.org/10.1002/pa.379 |
Scopus EID | 2-s2.0-79951603955 |
Page range | 60 - 69 |
Research Group | Centre for Health and Social Research |
Place of publication | United Kingdom |
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