Confirming the existence and size of behavioural segments in the adolescent sun protection project : Results of a NSW schools survey
Conference paper
Barrie, Lance R., Jones, Sandra C., Lynch, Melissa and Coppa, Kay. (2009). Confirming the existence and size of behavioural segments in the adolescent sun protection project : Results of a NSW schools survey. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009. Crown Promenade, Melbourne, Victoria, Australia 30 Nov - 02 Dec 2009 Melbourne, Victoria: Australian and New Zealand Marketing Academy. pp. 1-8
Authors | Barrie, Lance R., Jones, Sandra C., Lynch, Melissa and Coppa, Kay |
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Type | Conference paper |
Abstract | Sun protection behaviours among Australian adolescents are consistently low. While other population groups (notably younger children and adults) have responded to social marketing campaigns and educational interventions, efforts to encourage adolescents to engage in sun protection have been largely ineffective. This paper reports on the extension of previous qualitative work which identified different behavioural segments within the 14-16 year old age-group. The present study consisted of a survey of over 2,300 adolescents to confirm the existence and size of these segments. |
Keywords | market orientation; loyalty; social; behaviour |
Year | 2009 |
Publisher | Australian and New Zealand Marketing Academy |
Web address (URL) | https://web.archive.org/web/20170812090153/http://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-348.pdf |
Open access | Open access |
Publisher's version | License All rights reserved File Access Level Open |
Page range | 1-8 |
Web address (URL) of conference proceedings | https://web.archive.org/web/20170422113707/http://www.duplication.net.au/ANZMAC09/Papers.html |
https://anzmac2009.org/ | |
Research Group | Centre for Health and Social Research |
Output status | Published |
Publication dates | |
Online | 2009 |
Additional information | Bronze open access. |
Place of publication | Melbourne, Victoria |
https://acuresearchbank.acu.edu.au/item/87q1z/confirming-the-existence-and-size-of-behavioural-segments-in-the-adolescent-sun-protection-project-results-of-a-nsw-schools-survey
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Publisher's version
OA_Jones_2009_Confirming_the_existence_and_size_of.pdf | |
License: All rights reserved | |
File access level: Open |
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