The applicability of commercial advertising theory to social marketing: Two case studies of current Australian social marketing campaigns
Journal article
Jones, Sandra and Rossiter, John R.. (2002). The applicability of commercial advertising theory to social marketing: Two case studies of current Australian social marketing campaigns. Social Marketing Quarterly. 8(1), pp. 6 - 18. https://doi.org/10.1080/15245000212540
Authors | Jones, Sandra and Rossiter, John R. |
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Year | 2002 |
Journal | Social Marketing Quarterly |
Journal citation | 8 (1), pp. 6 - 18 |
Publisher | Sage Publications Ltd. |
ISSN | 1524-5004 |
Digital Object Identifier (DOI) | https://doi.org/10.1080/15245000212540 |
Scopus EID | 2-s2.0-14644410616 |
Page range | 6 - 18 |
Research Group | Centre for Health and Social Research |
Place of publication | United States of America |
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