Realising the management challenges for science communication outreach: A social marketing perspective

Journal article


Domegan, Christine, Davison, Kevin and McCauley, Veronica. (2010). Realising the management challenges for science communication outreach: A social marketing perspective. Irish Journal of Management. 30(1), pp. 89 - 108.
AuthorsDomegan, Christine, Davison, Kevin and McCauley, Veronica
Abstract

Social marketing recognises that neither government nor education alone can solve the growing range of complex and multifaceted social policy issues facing societies around the world. Social marketing is about behavioural change for the good of the individual and society, combining individual factors with institutional, organisational and policy variables. Social marketing is, potentially, extremely compatible with and beneficial to science communication outreach. This paper discusses ways in which social marketing can enhance the management of science communication outreach as a means to engaging citizens and mobilising a science-orientated public, thereby advancing the smart economy in Ireland.

Year2010
JournalIrish Journal of Management
Journal citation30 (1), pp. 89 - 108
PublisherIrish Academy of Management
ISSN1649-248X
Web address (URL)https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=57346099&site=ehost-live&scope=site
Page range89 - 108
Research GroupSchool of Education
Place of publicationIreland
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