Realising the management challenges for science communication outreach: A social marketing perspective

Journal article


Domegan, Christine, Davison, Kevin and McCauley, Veronica. (2010). Realising the management challenges for science communication outreach: A social marketing perspective. Irish Journal of Management. 30(1), pp. 89 - 108.
AuthorsDomegan, Christine, Davison, Kevin and McCauley, Veronica
Abstract

Social marketing recognises that neither government nor education alone can solve the growing range of complex and multifaceted social policy issues facing societies around the world. Social marketing is about behavioural change for the good of the individual and society, combining individual factors with institutional, organisational and policy variables. Social marketing is, potentially, extremely compatible with and beneficial to science communication outreach. This paper discusses ways in which social marketing can enhance the management of science communication outreach as a means to engaging citizens and mobilising a science-orientated public, thereby advancing the smart economy in Ireland.

Year2010
JournalIrish Journal of Management
Journal citation30 (1), pp. 89 - 108
PublisherIrish Academy of Management
ISSN1649-248X
Web address (URL)https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=57346099&site=ehost-live&scope=site
Page range89 - 108
Research GroupSchool of Education
Place of publicationIreland
Permalink -

https://acuresearchbank.acu.edu.au/item/87qw0/realising-the-management-challenges-for-science-communication-outreach-a-social-marketing-perspective

  • 74
    total views
  • 0
    total downloads
  • 1
    views this month
  • 0
    downloads this month
These values are for the period from 19th October 2020, when this repository was created.

Export as

Related outputs

A review of science outreach strategies north and south: with some recommendations for improvement
Davison, Kevin, McCauley, Veronica, Domegan, Christine and McClune, William. (2008). A review of science outreach strategies north and south: with some recommendations for improvement Northern Ireland, United Kingdom: The Centre for Cross Border Studies.
Masculinities and schooling: International practices and perspectives
Frank, Blye W. and Davison, Kevin. In C. Gitsaki (Ed.). (2007). Masculinities and schooling: International practices and perspectives The Althouse Press.
Sexualities, genders, bodies and sport: Changing practices of inequity
Davison, Kevin and Frank, Blye W.. (2007). Sexualities, genders, bodies and sport: Changing practices of inequity. In In K.Young and PPWhite (Ed.). Sport and gender in Canada pp. 193 - 16 Oxford University Press.
Negotiating masculinities and bodies in schools : The implications of gender theory for the education of boys
Davison, Kevin G.. (2007). Negotiating masculinities and bodies in schools : The implications of gender theory for the education of boys Edwin Mellen Press.
Methodological instability and the disruption of masculinities
Davison, Kevin. (2007). Methodological instability and the disruption of masculinities. Men and Masculinities. 9(3), pp. 379 - 391. https://doi.org/10.1177/1097184X05284995
Masculinities and femininities and secondary schooling: The case for a gender analysis in the postmodern condition
Davison, Kevin and Frank, Blye W.. (2006). Masculinities and femininities and secondary schooling: The case for a gender analysis in the postmodern condition. In In C.Skelton and B. Francis (Ed.). The SAGE handbook of gender and education pp. 165 - 14 Sage Publications Ltd..
Innovative initiatives: Targeting the declining science enrolments in Ireland
McCauley, Veronica, Davison, Kevin and Sullivan, Keith. (2006). Innovative initiatives: Targeting the declining science enrolments in Ireland. New Zealand Annual Review of Education.
Dialectical imagery and postmodern research
Davison, Kevin. (2006). Dialectical imagery and postmodern research. International Journal of Qualitative Studies in Education. 19(2), pp. 133 - 146. https://doi.org/10.1080/09518390600575899
Contradictions and tensions in the practice of masculinities in school: Interrogating embodiment and 'Good Buddy Talk'
Kehler, Michael, Davison, Kevin and Frank, Blye W.. (2005). Contradictions and tensions in the practice of masculinities in school: Interrogating embodiment and 'Good Buddy Talk'. Journal of Curriculum Theorizing.