The effect of organisational structure on corporate identity management
Book chapter
Stuart, Helen Joyce. (2003). The effect of organisational structure on corporate identity management. In In J. Balmer and S. Greyser (Ed.). Revealing the Corporation: Perspectives on identity, image, reputation, corporate branding and corporate-level marketing pp. 106 - 123 Routledge.
Authors | Stuart, Helen Joyce |
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Editors | J. Balmer and S. Greyser |
Page range | 106 - 123 |
Year | 2003 |
Book title | Revealing the Corporation: Perspectives on identity, image, reputation, corporate branding and corporate-level marketing |
Publisher | Routledge |
ISBN | 0415284201 |
Research Group | Peter Faber Business School |
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