The effect of organisational structure on corporate identity management

Book chapter

Stuart, Helen Joyce. (2003). The effect of organisational structure on corporate identity management. In In J. Balmer and S. Greyser (Ed.). Revealing the Corporation: Perspectives on identity, image, reputation, corporate branding and corporate-level marketing pp. 106 - 123 Routledge.
AuthorsStuart, Helen Joyce
EditorsJ. Balmer and S. Greyser
Page range106 - 123
Year2003
Book titleRevealing the Corporation: Perspectives on identity, image, reputation, corporate branding and corporate-level marketing
PublisherRoutledge
ISBN0415284201
Research GroupPeter Faber Business School
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