Breast cancer detection messages in Australian print media advertising-are they promoting correct information?
Conference paper
Jones, Sandra C. and Rossiter, John R.. (2002). Breast cancer detection messages in Australian print media advertising-are they promoting correct information? 31st European Marketing Academy Conference (EMAC). University of Minho, Braga, Portugal 28 - 31 May 2002 Braga, Portugal: European Marketing Academy. pp. 1-5
Authors | Jones, Sandra C. and Rossiter, John R. |
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Type | Conference paper |
Abstract | With breast cancer now the leading cause of cancer deaths among women in the western world, correct information about detection and treatment is vitally important. The media are often accused of conveying inaccurate information in their editorial coverage of health issues, but few studies have examined the accuracy of information in media advertising. In this study of breast cancer detection ads in Australian magazines and newspapers, many instances of misleading information were found. As the print media have a major influence on women's health beliefs, these findings have serious implications for health communication policy regarding socially responsible advertising. |
Year | 2002 |
Publisher | European Marketing Academy |
Open access | Open access |
Publisher's version | License All rights reserved File Access Level Open |
Page range | 1-5 |
Research Group | Centre for Health and Social Research |
Output status | Published |
Publication dates | |
Online | 2002 |
Additional information | Bronze open access. |
© 2002 The Author(s). | |
Place of publication | Braga, Portugal |
https://acuresearchbank.acu.edu.au/item/87w8x/breast-cancer-detection-messages-in-australian-print-media-advertising-are-they-promoting-correct-information
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Publisher's version
Jones_2002_Breast_cancer_detection_messages_in_Australian.pdf | |
License: All rights reserved | |
File access level: Open |
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