Social marketing physical activity interventions among adults 60 years and older: A systematic review

Journal article


Fujihira, Haruka, Kubacki, Krzysztof, Ronto, Rimante, Pang, Bo and Rundle-Thiele, Sharyn. (2015) Social marketing physical activity interventions among adults 60 years and older: A systematic review. Social Marketing Quarterly. 21(4), pp. 214 - 229. https://doi.org/10.1177/1524500415606671
AuthorsFujihira, Haruka, Kubacki, Krzysztof, Ronto, Rimante, Pang, Bo and Rundle-Thiele, Sharyn
Abstract

This article describes results of a systematic review of social marketing physical activity interventions targeting adults 60 years and over. Thirty-four articles covering seven social marketing interventions were identified following systematic literature review procedures. None of the identified interventions gave evidence that they addressed all six social marketing benchmark criteria; three interventions addressed five social marketing benchmark criteria and a further three interventions addressed four social marketing benchmark criteria. Four interventions reported positive behavior change, and no negative behavioral changes were reported among all seven social marketing interventions. Previous research shows that social marketing interventions employing all six benchmark criteria offer greater potential to change behaviors, yet none of the interventions in this review used all of the benchmark criteria. Audience segmentation and exchange were used by only three interventions.

Keywordssystematic review; physical activity; seniors; social marketing; behavior change; interventions
Year2015
JournalSocial Marketing Quarterly
Journal citation21 (4), pp. 214 - 229
PublisherSAGE Publications Inc.
ISSN1524-5004
Digital Object Identifier (DOI)https://doi.org/10.1177/1524500415606671
Scopus EID2-s2.0-84960406191
Page range214 - 229
Research GroupSchool of Allied Health
Place of publicationUnited States
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https://acuresearchbank.acu.edu.au/item/87x50/social-marketing-physical-activity-interventions-among-adults-60-years-and-older-a-systematic-review

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