Social marketing physical activity interventions among adults 60 years and older: A systematic review
Journal article
Fujihira, Haruka, Kubacki, Krzysztof, Ronto, Rimante, Pang, Bo and Rundle-Thiele, Sharyn. (2015). Social marketing physical activity interventions among adults 60 years and older: A systematic review. Social Marketing Quarterly. 21(4), pp. 214 - 229. https://doi.org/10.1177/1524500415606671
Authors | Fujihira, Haruka, Kubacki, Krzysztof, Ronto, Rimante, Pang, Bo and Rundle-Thiele, Sharyn |
---|---|
Abstract | This article describes results of a systematic review of social marketing physical activity interventions targeting adults 60 years and over. Thirty-four articles covering seven social marketing interventions were identified following systematic literature review procedures. None of the identified interventions gave evidence that they addressed all six social marketing benchmark criteria; three interventions addressed five social marketing benchmark criteria and a further three interventions addressed four social marketing benchmark criteria. Four interventions reported positive behavior change, and no negative behavioral changes were reported among all seven social marketing interventions. Previous research shows that social marketing interventions employing all six benchmark criteria offer greater potential to change behaviors, yet none of the interventions in this review used all of the benchmark criteria. Audience segmentation and exchange were used by only three interventions. |
Keywords | systematic review; physical activity; seniors; social marketing; behavior change; interventions |
Year | 2015 |
Journal | Social Marketing Quarterly |
Journal citation | 21 (4), pp. 214 - 229 |
Publisher | SAGE Publications Inc. |
ISSN | 1524-5004 |
Digital Object Identifier (DOI) | https://doi.org/10.1177/1524500415606671 |
Scopus EID | 2-s2.0-84960406191 |
Page range | 214 - 229 |
Research Group | School of Allied Health |
Publisher's version | File Access Level Controlled |
Place of publication | United States |
https://acuresearchbank.acu.edu.au/item/87x50/social-marketing-physical-activity-interventions-among-adults-60-years-and-older-a-systematic-review
Restricted files
Publisher's version
173
total views0
total downloads16
views this month0
downloads this month