Implications of behavioral decision theory for health marketing
Journal article
Jones, Sandra. (2007). Implications of behavioral decision theory for health marketing. Marketing Theory: an international review. 7(1), pp. 75 - 91. https://doi.org/10.1177/1470593107073846
Authors | Jones, Sandra |
---|---|
Year | 2007 |
Journal | Marketing Theory: an international review |
Journal citation | 7 (1), pp. 75 - 91 |
Publisher | Sage Publications Ltd. |
ISSN | 1470-5931 |
Digital Object Identifier (DOI) | https://doi.org/10.1177/1470593107073846 |
Page range | 75 - 91 |
Research Group | Centre for Health and Social Research |
Place of publication | United Kingdom |
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