Modeling perceived value of professional business services

Conference item


Bell, Ralitza. (2010). Modeling perceived value of professional business services. In P Ballantine and Finsterwalder, J. (Ed.). New Zealand: University of Canterbury. pp. 1 - 8
AuthorsBell, Ralitza
KeywordsMarketing Management (incl. Strategy and Customer Relations;--Marketing
Year2010
JournalProceedings of the Australian and New Zealand Marketing Academy Conference 2010: Doing more with less
PublisherUniversity of Canterbury
Web address (URL)http://anzmac2010.org/proceedings/pdf/anzmac10Final00089.pdf
Open accessOpen access
Page range1 - 8
ISBN9780473178192
Research GroupPeter Faber Business School
Place of publicationNew Zealand
EditorsP Ballantine and Finsterwalder, J.
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