Modeling perceived value of professional business services
Conference item
Bell, Ralitza. (2010). Modeling perceived value of professional business services. In P Ballantine and Finsterwalder, J. (Ed.). New Zealand: University of Canterbury. pp. 1 - 8
Authors | Bell, Ralitza |
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Keywords | Marketing Management (incl. Strategy and Customer Relations;--Marketing |
Year | 2010 |
Journal | Proceedings of the Australian and New Zealand Marketing Academy Conference 2010: Doing more with less |
Publisher | University of Canterbury |
Web address (URL) | http://anzmac2010.org/proceedings/pdf/anzmac10Final00089.pdf |
Open access | Open access |
Page range | 1 - 8 |
ISBN | 9780473178192 |
Research Group | Peter Faber Business School |
Place of publication | New Zealand |
Editors | P Ballantine and Finsterwalder, J. |
Permalink -
https://acuresearchbank.acu.edu.au/item/87z98/modeling-perceived-value-of-professional-business-services
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