Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience
Journal article
Ahmadi, Hormoz and O'Cass, Aron. (2018). Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience. Industrial Marketing Management. 68, pp. 95 - 105. https://doi.org/10.1016/j.indmarman.2017.10.008
Authors | Ahmadi, Hormoz and O'Cass, Aron |
---|---|
Abstract | First product commercialization is the first entrepreneurial act of new technology ventures. However, little is known about mechanisms that transform these firms' entrepreneurial posture into first product advantage. Building on the dynamic capability view of the firm, this study examines the role of capabilities exploitation (i.e., in the form of complementarity), top management team start-up experience, cross-functional collaboration and information and communication technology assets in driving entrepreneurial posture toward first product advantage. A multi-informant study of 137 B2B new technology ventures was undertaken. The results show that entrepreneurial posture can contribute to first product advantage indirectly by fostering R&D-marketing capability complementarity. Furthermore, our results indicate that the entrepreneurial posture - capabilities complementarity relationship is augmented when top management team possess prior start-up experience. Finally, our findings indicate that the benefits of R&D-marketing capability complementarity for first product advantage are contingent on the exploitation of cross-functional collaboration and ICT capabilities. |
Keywords | Entrepreneurial posture; New technology ventures; Information and communication technology; First product commercialization; First product advantage; Cross-functional collaboration |
Year | 2018 |
Journal | Industrial Marketing Management |
Journal citation | 68, pp. 95 - 105 |
ISSN | 0019-8501 |
Digital Object Identifier (DOI) | https://doi.org/10.1016/j.indmarman.2017.10.008 |
Scopus EID | 2-s2.0-85045463007 |
Page range | 95 - 105 |
Research Group | Peter Faber Business School |
Publisher's version | File Access Level Controlled |
Place of publication | Netherlands |
https://acuresearchbank.acu.edu.au/item/88030/transforming-entrepreneurial-posture-into-a-superior-first-product-market-position-via-dynamic-capabilities-and-tmt-prior-start-up-experience
Restricted files
Publisher's version
93
total views0
total downloads0
views this month0
downloads this month