Stimulating high quality social media through knowledge barter-auctioning

Conference item


Ji, Qijin, Shen, Haifeng, Mao, Yuqing and Zhu, Yanqing. (2014). Stimulating high quality social media through knowledge barter-auctioning. SocialCom '14: The 2014 International Conference on Social Computing, August 04-07 2014, Beijing, China. United States of America: Association for Computing Machinery (ACM). pp. 4 - 11 https://doi.org/10.1145/2639968.2640068
AuthorsJi, Qijin, Shen, Haifeng, Mao, Yuqing and Zhu, Yanqing
Abstract

Incentives play a pivotal role in stimulating user-generated content (UGC), which is critical to the viability and success of today's social computing services. Non-financial social incentives are generally effective in boosting the quantity, but have limited effect on the quality. Conversely, financial incentives generally motivate better quality, but often complicate the efforts to attract quantity. In this paper, we propose knowledge barter-auctioning, a non-financial remunerative mechanism that is particularly effective in stimulating the quality of UGC yet without detriment to its quantity. This mechanism provides an optimal way for the knowledge vendor to choose the best barter partner in order to maximise their expected revenue, which is an extrinsic motivation for the triumph of quality as UGC of higher quality will enable the vendor to attract more bidders and consequently make a higher revenue through the barter auction. We have conducted a series of experiments using a real-world dataset to analyse the ramifications of UGC quality in knowledge bartering processes.

Keywordsuser-generated content; incentive; bartering; optimal auction
Year2014
PublisherAssociation for Computing Machinery (ACM)
Digital Object Identifier (DOI)https://doi.org/10.1145/2639968.2640068
Scopus EID2-s2.0-84940099348
Open accessOpen access
Publisher's version
Book titleSocialCom '14: Proceedings of the 2014 International Conference on Social Computing
Page range4 - 11
ISBN9781450328883
Research GroupPeter Faber Business School
Place of publicationUnited States of America
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