An evolving model for the offering of ebusiness programs

Conference item

Chan, Elsie Sui King and Swatman, Paula. (2005). An evolving model for the offering of ebusiness programs. In Prof Paula Swatman and Prof Paul Swatman (Ed.). The 15th Collaborative Electronic Commerce Technology and Research Conference. Sydney, Australia: Collecter. pp. 1 - 12
AuthorsChan, Elsie Sui King and Swatman, Paula

Tertiary institutions in the 21 st century offer new degree programs to expand their market share and increase revenue. Most program developers focus on the cohesion of the new program content and thereby miss some other important elements in program offering. We believe that there is a need for an appropriate underlying model to support the offering of new academic degree programs. In this paper we propose such a model, which has been developed and extended from a number of existing marketing service product offering models. The paper initially reviews the literature on service product offering models. Based on the reviewed models, we then propose a theoretical model for offering eBusiness tertiary education – a model which may also apply to the offering of new programs in other disciplines.

KeywordsCurriculum and Pedagogy;--Higher Education;--Theory and Development
Web address (URL)
Open accessOpen access
Page range1 - 12
Research GroupPeter Faber Business School
Place of publicationSydney, Australia
EditorsProf Paula Swatman and Prof Paul Swatman
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