Development and validation of the Self-Gifting Consumer Behaviour scale

Journal article

Mortimer, Gary, Bagoure, Ursula and Fazal-e-Hasan, Muhammad. (2015). Development and validation of the Self-Gifting Consumer Behaviour scale. Journal of Consumer Behaviour: An international research review. 14(3), pp. 165 - 179. https://doi.org/10.1002/cb.1506
AuthorsMortimer, Gary, Bagoure, Ursula and Fazal-e-Hasan, Muhammad
Abstract

Self‐gifting consumer behaviour (SGCB) is on the rise as consumers seek reward and therapeutic benefits from their shopping experiences. SGCB is defined as personally symbolic, self‐communication through special indulgences, which tend to be premeditated and highly context bound. Prior research into the measurement of this growing behavioural phenomenon has been fragmented because of differences in conceptualisation. This research builds upon the prior literature and through a series of qualitative and quantitative studies, develops a valid, multidimensional measure of SGCB that will be useful for future quantitative inquiry into self‐gifting consumption

Year2015
JournalJournal of Consumer Behaviour: An international research review
Journal citation14 (3), pp. 165 - 179
PublisherJohn Wiley & Sons
ISSN1479-1838
Digital Object Identifier (DOI)https://doi.org/10.1002/cb.1506
Scopus EID2-s2.0-84929313429
Page range165 - 179
Research GroupPeter Faber Business School
Publisher's version
File Access Level
Controlled
Place of publicationUnited Kingdom
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