Understanding business transformation success: A new communication-centric model

Journal article

Wing, P. and More, Elizabeth. (2005). Understanding business transformation success: A new communication-centric model. Australian Journal of Communication. 32(1), pp. 13 - 31.

Authors	Wing, P. and More, Elizabeth
Abstract	Managing organisational change remains a core competence for organisational survival, renewal, development, and competitive advantage, This paper examines a specific type of large-scale organisational change, business transformation (BT), which is viewed as strategic and anticipatory and focused on implementing new or enhanced organisational capabilities-fundamentally, information-technology-enabled business processes. BT success here is defined as the effective, and sustainable, implementation of targeted organisational capabilities. This paper aims to enhance understanding of BT by developing a new model of BT success, grounded in the integration of theoretical perspectives from the fields of organisational change, communication diffusion of innovation, and communication-network analysis.
Year	2005
Journal	Australian Journal of Communication
Journal citation	32 (1), pp. 13 - 31
Publisher	University of Queensland
ISSN	0811-6202
Page range	13 - 31
Publisher's version	File Access Level Controlled
Place of publication	Australia

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