Understanding business transformation success: A new communication-centric model
Wing, P. and More, Elizabeth. (2005) Understanding business transformation success: A new communication-centric model. Australian Journal of Communication. 32(1), pp. 13 - 31.
|Authors||Wing, P. and More, Elizabeth|
Managing organisational change remains a core competence for organisational survival, renewal, development, and competitive advantage, This paper examines a specific type of large-scale organisational change, business transformation (BT), which is viewed as strategic and anticipatory and focused on implementing new or enhanced organisational capabilities-fundamentally, information-technology-enabled business processes. BT success here is defined as the effective, and sustainable, implementation of targeted organisational capabilities. This paper aims to enhance understanding of BT by developing a new model of BT success, grounded in the integration of theoretical perspectives from the fields of organisational change, communication diffusion of innovation, and communication-network analysis.
|Journal||Australian Journal of Communication|
|Journal citation||32 (1), pp. 13 - 31|
|Publisher||University of Queensland|
|Page range||13 - 31|
|Place of publication||Australia|
0views this month
0downloads this month