Using fear appeals to promote cancer screening : Are we scaring the wrong people?
Conference paper
Jones, Sandra C.. (2004). Using fear appeals to promote cancer screening : Are we scaring the wrong people? In Sullivan Mort, Gillian (Ed.). 2004 Inaugural Australasian Nonprofit Marketing Conference : Perspectives and advances. Canberra, Australian Capital Territory, Australia 23 - 24 Sep 2004 Canberra, Australian Capital Territory: School of Business and Information Management, Faculty of Economics and Commerce, Australian National University. pp. 19-24
Authors | Jones, Sandra C. |
---|---|
Type | Conference paper |
Abstract | No abstract available. |
Year | 2004 |
Publisher | School of Business and Information Management, Faculty of Economics and Commerce, Australian National University |
Book title | Nonprofit marketing : Perspectives and advances |
Page range | 19-24 |
ISBN | 0646439405 |
Research Group | Centre for Health and Social Research |
Output status | Published |
Publication dates | |
2004 | |
Editors | Sullivan Mort, Gillian |
Place of publication | Canberra, Australian Capital Territory |
Permalink -
https://acuresearchbank.acu.edu.au/item/8898v/using-fear-appeals-to-promote-cancer-screening-are-we-scaring-the-wrong-people
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