An exploratory study into influence of corporate social responsibility on consumer price sensitivity
Conference item
Petricevic, Tatjana and Bell, Ralitza. (2010). An exploratory study into influence of corporate social responsibility on consumer price sensitivity. In P Ballantine and Finsterwalder, J. (Ed.). New Zealand: University of Canterbury. pp. 1 - 7
Authors | Petricevic, Tatjana and Bell, Ralitza |
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Keywords | Organisational Planning and Management;--ManagementMarketing |
Year | 2010 |
Journal | Proceedings of the Australian and New Zealand Marketing Academy Conference 2010: Doing more with less |
Publisher | University of Canterbury |
Web address (URL) | http://anzmac2010.org/proceedings/pdf/anzmac10Final00147.pdf |
Open access | Open access |
Page range | 1 - 7 |
ISBN | 9780473178192 |
Research Group | Peter Faber Business School |
Place of publication | New Zealand |
Editors | P Ballantine and Finsterwalder, J. |
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