An exploratory study into influence of corporate social responsibility on consumer price sensitivity

Conference item

Petricevic, Tatjana and Bell, Ralitza. (2010). An exploratory study into influence of corporate social responsibility on consumer price sensitivity. In P Ballantine and Finsterwalder, J. (Ed.). New Zealand: University of Canterbury. pp. 1 - 7
AuthorsPetricevic, Tatjana and Bell, Ralitza
KeywordsOrganisational Planning and Management;--ManagementMarketing
Year2010
JournalProceedings of the Australian and New Zealand Marketing Academy Conference 2010: Doing more with less
PublisherUniversity of Canterbury
Web address (URL)http://anzmac2010.org/proceedings/pdf/anzmac10Final00147.pdf
Open accessOpen access
Page range1 - 7
ISBN9780473178192
Research GroupPeter Faber Business School
Place of publicationNew Zealand
EditorsP Ballantine and Finsterwalder, J.
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