Is removing blood donation barriers a donation facilitator? Australian African migrants’ view

Journal article

Polonsky, Michael Jay, Francis, Kate and Renzaho, Andre. (2015). Is removing blood donation barriers a donation facilitator? Australian African migrants’ view. Journal of Social Marketing. 5(3), pp. 190 - 205. https://doi.org/10.1108/JSOCM-08-2014-0054
AuthorsPolonsky, Michael Jay, Francis, Kate and Renzaho, Andre
Abstract

The aim of this study was to assess whether the removal of blood donation “barriers” facilitates blood donation intentions, using a sample of African migrants, and to identify the implications for social marketing. African migrants are currently under-represented as blood donors in Australia. Some members of the African community have unique donation needs that can only be served by this community.

KeywordsFacilitators; Social marketing; Consumer attitudes; Blood donation; Removal of barriers; Motivate blood donations
Year2015
JournalJournal of Social Marketing
Journal citation5 (3), pp. 190 - 205
PublisherEmerald Group Publishing Ltd
ISSN2042-6763
Digital Object Identifier (DOI)https://doi.org/10.1108/JSOCM-08-2014-0054
Scopus EID2-s2.0-84933041015
Page range190 - 205
Research GroupCentre for Health and Social Research
Publisher's version
File Access Level
Controlled
Place of publicationUnited Kingdom
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