Is removing blood donation barriers a donation facilitator? Australian African migrants’ view
Journal article
Polonsky, Michael Jay, Francis, Kate and Renzaho, Andre. (2015). Is removing blood donation barriers a donation facilitator? Australian African migrants’ view. Journal of Social Marketing. 5(3), pp. 190 - 205. https://doi.org/10.1108/JSOCM-08-2014-0054
Authors | Polonsky, Michael Jay, Francis, Kate and Renzaho, Andre |
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Abstract | The aim of this study was to assess whether the removal of blood donation “barriers” facilitates blood donation intentions, using a sample of African migrants, and to identify the implications for social marketing. African migrants are currently under-represented as blood donors in Australia. Some members of the African community have unique donation needs that can only be served by this community. |
Keywords | Facilitators; Social marketing; Consumer attitudes; Blood donation; Removal of barriers; Motivate blood donations |
Year | 2015 |
Journal | Journal of Social Marketing |
Journal citation | 5 (3), pp. 190 - 205 |
Publisher | Emerald Group Publishing Ltd |
ISSN | 2042-6763 |
Digital Object Identifier (DOI) | https://doi.org/10.1108/JSOCM-08-2014-0054 |
Scopus EID | 2-s2.0-84933041015 |
Page range | 190 - 205 |
Research Group | Centre for Health and Social Research |
Publisher's version | File Access Level Controlled |
Place of publication | United Kingdom |
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