Corporate Identity and Corporate Brand Alignment :The Strategic Positioning of British Airways in the 20th Century

Conference item

Balmer, John M. T., Stuart, Helen Joyce and Gryser, Stephen A.. (2008). Corporate Identity and Corporate Brand Alignment :The Strategic Positioning of British Airways in the 20th Century. In D. Spanjaard, S. Denize and N. Sharma (Ed.). Sydney, Australia: Australian and New Zealand Marketing Academy. pp. 1 - 7

Authors	Balmer, John M. T., Stuart, Helen Joyce and Gryser, Stephen A.
Keywords	Management (incl. Strategy and Customer Relations);--Marketing Management and productivity issues not elsewhere classified
Year	2008
Journal	Australia and New Zealand Marketing Academy Conference (ANZMAC) Proceedings 2008
Publisher	Australian and New Zealand Marketing Academy
Open access	Open access
Page range	1 - 7
ISBN	1863081437
Research Group	Peter Faber Business School
Place of publication	Sydney, Australia
Editors	D. Spanjaard, S. Denize and N. Sharma

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