Corporate Identity and Corporate Brand Alignment :The Strategic Positioning of British Airways in the 20th Century
Conference item
Balmer, John M. T., Stuart, Helen Joyce and Gryser, Stephen A.. (2008). Corporate Identity and Corporate Brand Alignment :The Strategic Positioning of British Airways in the 20th Century. In D. Spanjaard, S. Denize and N. Sharma (Ed.). Sydney, Australia: Australian and New Zealand Marketing Academy. pp. 1 - 7
Authors | Balmer, John M. T., Stuart, Helen Joyce and Gryser, Stephen A. |
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Keywords | Management (incl. Strategy and Customer Relations);--Marketing Management and productivity issues not elsewhere classified |
Year | 2008 |
Journal | Australia and New Zealand Marketing Academy Conference (ANZMAC) Proceedings 2008 |
Publisher | Australian and New Zealand Marketing Academy |
Open access | Open access |
Page range | 1 - 7 |
ISBN | 1863081437 |
Research Group | Peter Faber Business School |
Place of publication | Sydney, Australia |
Editors | D. Spanjaard, S. Denize and N. Sharma |
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