Alcohol advertising during free to air television sporting
Phillipson, Lyn J., Jones, Sandra C. and Barrie, Lance R.. (2009). Alcohol advertising during free to air television sporting. Sustainable Social Enterprise : 3rd International Nonprofit and Social Marketing Conference 2009. Melbourne, Victoria, Australia 14 - 15 Jul 2009 Melbourne, Victoria: Victoria University and Swinburne University of Technology.
|Authors||Phillipson, Lyn J., Jones, Sandra C. and Barrie, Lance R.|
Alcohol advertising during sporting broadcasts, as well as the sponsorship of sporting eventsby the alcohol industry, is common practice in Australia, as in many other countries. Thispaper reviews the current alcohol advertising regulations in Australia, particularly in referenceto associations with sport. It then details a frequency and content analysis of advertisingduring two popular Australian sports final series. Results reveal that alcohol advertising(particularly during a sporting competition with alcohol company sponsors) is extensive andcontains both known to be appealing to children (who are part of the viewing audience) andmessages which could be interpreted as associating alcohol consumption with social andsporting success.
|Publisher||Victoria University and Swinburne University of Technology|
|Book title||Proceedings of the International Nonprofit and Social Marketing Conference (INSM 2009)|
|Research Group||Centre for Health and Social Research|
|Place of publication||Melbourne, Victoria|
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