Marketing students perceptions of market research as a career option
Conference item
Marshall, Al. (2010). Marketing students perceptions of market research as a career option. In P Ballantine and Finsterwalder, J. (Ed.). New Zealand: University of Canterbury. pp. 1 - 9
Authors | Marshall, Al |
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Keywords | Marketing not elsewhere classified;--Expanding Knowledge in Commerce; Management; Tourism and Services |
Year | 2010 |
Journal | Proceedings of the Australian and New Zealand Marketing Academy Conference 2010: Doing more with less |
Publisher | University of Canterbury |
Web address (URL) | http://anzmac2010.org/proceedings/pdf/anzmac10Final00428.pdf |
Open access | Open access |
Page range | 1 - 9 |
ISBN | 9780473178192 |
Research Group | Peter Faber Business School |
Place of publication | New Zealand |
Editors | P Ballantine and Finsterwalder, J. |
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