Marketing students perceptions of market research as a career option

Conference item

Marshall, Al. (2010). Marketing students perceptions of market research as a career option. In P Ballantine and Finsterwalder, J. (Ed.). New Zealand: University of Canterbury. pp. 1 - 9
AuthorsMarshall, Al
KeywordsMarketing not elsewhere classified;--Expanding Knowledge in Commerce; Management; Tourism and Services
Year2010
JournalProceedings of the Australian and New Zealand Marketing Academy Conference 2010: Doing more with less
PublisherUniversity of Canterbury
Web address (URL)http://anzmac2010.org/proceedings/pdf/anzmac10Final00428.pdf
Open accessOpen access
Page range1 - 9
ISBN9780473178192
Research GroupPeter Faber Business School
Place of publicationNew Zealand
EditorsP Ballantine and Finsterwalder, J.
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https://acuresearchbank.acu.edu.au/item/88z33/marketing-students-perceptions-of-market-research-as-a-career-option

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