Not all implicit measures of attitudes are created equal: Evidence from an embodiment perspective

Journal article

Foroni, Francesco and Semin, Gun R.. (2012). Not all implicit measures of attitudes are created equal: Evidence from an embodiment perspective. Journal of Experimental Social Psychology. 48(1), pp. 424 - 427. https://doi.org/10.1016/j.jesp.2011.08.015
AuthorsForoni, Francesco and Semin, Gun R.
Abstract

We hypothesize that while evaluative priming involves proprioceptive cues, the IAT is representational due to its structural features and the specific algorithm upon which the IAT-effect rests. As predicted, evaluative priming is shown to rely on differential facial muscle activity while the IAT as a measurement instrument is not influenced by proprioceptive information. Evaluative priming does not yield differential responsiveness for congruent and incongruent trials when facial muscle activity is inhibited whereas the IAT-effect is shown to be impervious to such inhibition. Implications for the underlying mechanisms of implicit measures are discussed.

Keywordsimplicit measures; embodiment; priming; IAT; social category
Year2012
JournalJournal of Experimental Social Psychology
Journal citation48 (1), pp. 424 - 427
PublisherAcademic Press
ISSN0022-1031
Digital Object Identifier (DOI)https://doi.org/10.1016/j.jesp.2011.08.015
Scopus EID2-s2.0-82655181814
Page range424 - 427
Publisher's version
File Access Level
Controlled
Place of publicationUnited States of America
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