"Because it shows us the consequences" : Why the Australian public believe the ends justifies the means in road safety advertising

Conference paper

van Putten, Katherine and Jones, Sandra C.. (2007). "Because it shows us the consequences" : Why the Australian public believe the ends justifies the means in road safety advertising. 2007 International Nonprofit and Social Marketing (INSM) Conference. Griffith University, Brisbane, Queensland, Australia 27 - 28 Sep 2007 Brisbane, Queensland: Griffith University. pp. 83-88
Authorsvan Putten, Katherine and Jones, Sandra C.
TypeConference paper
Abstract

Statistics for fatalities on Australia’s roads are alarming with over 1,400 people losing their life between May 2006 and April 2007. In an effort to reduce the road toll, road safety campaigns have appeared on all advertising mediums in Australia and are noted for their use of shock tactics, supported by industry and the Advertising Standards Board. This research demonstrates that in relation to graphic social marketing campaigns for road safety, the general community believe that the value of the message overrides any other unacceptable consequences of the advertisement, such as the effect graphic campaigns may have on children. Understanding the reasons why the public feel that the messages and graphic content of these campaigns is acceptable can assist in ensuring that future social marketing advertisements for road safety are relevant and acceptable to all members of the public.

Year2007
PublisherGriffith University
Open accessOpen access
Publisher's version
License
All rights reserved
File Access Level
Open
Book titleSocial entrepreneurship, social change and sustainability : Proceedings of the 2007 International Nonprofit and Social Marketing Conference, Brisbane, Australia
Page range83-88
Book editorSullivan Mort, Gillian
Hume, Margaret
Web address (URL) of conference proceedingshttp://hdl.handle.net/10072/19303
Research GroupCentre for Health and Social Research
Output statusPublished
Publication dates
Online2007
Place of publicationBrisbane, Queensland
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Jones, Sandra, Thom, Jeffrey, Davoren, Sondra and Lance, Barrie. (2014). Internet filters and entry pages do not protect children from online alcohol marketing. Journal of Public Health Policy. 35(1), pp. 75 - 90. https://doi.org/10.1057/jphp.2013.46
Perceived exercise barriers explain exercise participation in Australian women treated for breast cancer better than perceived benefits
Gho, Sheridan, Munro, Bridget, Jones, Sandra and Steele, Julie. (2014). Perceived exercise barriers explain exercise participation in Australian women treated for breast cancer better than perceived benefits. Physical Therapy. 94(12), pp. 1765 - 1774. https://doi.org/10.2522/ptj.20130473
Correlates of dementia attitudes in a sample of middle-aged Australian adults
Phillipson, Lyn, Magee, Christopher, Jones, Sandra and Skladzien, Ellen. (2014). Correlates of dementia attitudes in a sample of middle-aged Australian adults. Australasian Journal on Ageing. 33(3), pp. 158 - 163. https://doi.org/10.1111/j.1741-6621.2012.00624.x
Trust, continuity and agency : Keys to understanding older patients' attitudes to general practice trainees
Bonney, Andrew, Jones, Sandra, Iverson, Don and Magee, Christopher. (2014). Trust, continuity and agency : Keys to understanding older patients' attitudes to general practice trainees. Education for Health: change in learning and practice. 27(1), pp. 39 - 46. https://doi.org/10.4103/1357-6283.134308
Implementing a virtual community of practice for family physician training: A mixed-methods case study
Barnett, Stephen, Jones, Sandra C., Caton, Tim, Iverson, Don, Bennett, Sue and Robinson, Laura. (2014). Implementing a virtual community of practice for family physician training: A mixed-methods case study. Journal of Medical Internet Research. 16(3), pp. 1 - 14. https://doi.org/10.2196/jmir.3083
'Wide-awake drunkenness'? Investigating the association between alcohol intoxication and stimulant use in the night-time economy
Pennay, Amy, Miller, Peter, Busija, Lucy, Droste, Nicholas, Quinn, Brendan, Jones, Sandra and Lubman, Dan. (2014). 'Wide-awake drunkenness'? Investigating the association between alcohol intoxication and stimulant use in the night-time economy. Addiction. 110(2), pp. 356 - 365. https://doi.org/10.1111/add.12742
Exercise bra discomfort is associated with insufficient exercise levels among Australian women treated for breast cancer
Gho, Sheridan, Munro, Bridget, Jones, Sandra and Steele, Julie. (2014). Exercise bra discomfort is associated with insufficient exercise levels among Australian women treated for breast cancer. Supportive Care in Cancer. 22, pp. 721 - 729. https://doi.org/10.1007/s00520-013-2027-9
Evidence-based recommendations for building better bras for women treated for breast cancer
Gho, Sheridan A., Munro, Bridget J., Jones, Sandra Carol and Steele, Julie R.. (2014). Evidence-based recommendations for building better bras for women treated for breast cancer. Ergonomics. 57(5), pp. 774 - 786. https://doi.org/10.1080/00140139.2014.897377
Perceptions of family physician trainees and trainers regarding the usefulness of a virtual community of practice
Barnett, Stephen, Jones, Sandra Carol, Bennett, Sue, Iverson, Don and Bonney, Andrew. (2013). Perceptions of family physician trainees and trainers regarding the usefulness of a virtual community of practice. Journal of Medical Internet Research. 15(5), pp. 1 - 12. https://doi.org/10.2196/jmir.2555
Responsibility messages in alcohol advertising - just one more selling tool?
Jones, Sandra. (2013). Responsibility messages in alcohol advertising - just one more selling tool? Drug and Alcohol Review. 32(Suppl. S1), pp. 43 - 44.
The devil is in the detail: determining the content of an internet intervention for older adults with asthma
Jones, Sandra Carol. (2013). The devil is in the detail: determining the content of an internet intervention for older adults with asthma. Journal of Asthma and Allergy Educators. 4(6), pp. 316 - 326. https://doi.org/10.1177/2150129713495057
Promoting asthma awareness to older adults: Formative research for a social marketing campaign
Evers, Uwana, Jones, Sandra Carol, Caputi, Peter and Iverson, Don. (2013). Promoting asthma awareness to older adults: Formative research for a social marketing campaign. Journal of Asthma and Allergy Educators. 4(2), pp. 77 - 84. https://doi.org/10.1177/2150129713481039
Patron offending and intoxication in night-time entertainment districts (POINTED): A study protocol
Miller, Peter G., Pennay, Amy, Jenkinson, Rebecca, Droste, Nicholas, Chikritzhs, Tanya, Tomsen, Stephen, Wadds, Phillip, Jones, Sandra Carol, Palmer, Darren, Barrie, Lance and Lubman, Dan I.. (2013). Patron offending and intoxication in night-time entertainment districts (POINTED): A study protocol. The International Journal of Alcohol and Drug Research. https://doi.org/10.7895/ijadr.v2i1.74
My friends Bundy, cruiser and VB: alcohol marketing on facebook
Jones, Sandra. (2013). My friends Bundy, cruiser and VB: alcohol marketing on facebook. Drug and Alcohol Review. 32(Suppl. S1), pp. 44 - 44.
Stigma: still an important issue for adults with asthma
Andrews, Kelly, Jones, Sandra Carol and Mullan, Judy. (2013). Stigma: still an important issue for adults with asthma. Journal of Asthma and Allergy Educators. 4(4), pp. 165 - 171. https://doi.org/10.1177/2150129713481229
Community perceptions of and suggested fundraising strategies for local charities
Hall, Danika, Jones, Sandra C., Andrews, Kelly Lee and Cridland, Elizabeth Kate. (2013). Community perceptions of and suggested fundraising strategies for local charities. In R. Brodie (Ed.). Auckland: University of Auckland. pp. 1 - 7
Asthma in older adults: The need for asthma health promotion activities
Evers, Uwana, Jones, Sandra Carol, Caputi, Peter and Iverson, Don. (2013). Asthma in older adults: The need for asthma health promotion activities. Journal of Asthma and Allergy Educators. 4(4), pp. 183 - 190. https://doi.org/10.1177/2150129713476951
Get Your Life Back': Process and impact evaluation of an asthma social marketing campaign targeting older adults
Evers, Uwana, Jones, Sandra C., Iverson, Don and Caputi, Peter. (2013). Get Your Life Back': Process and impact evaluation of an asthma social marketing campaign targeting older adults. BMC Public Health. 13(759), pp. 1 - 12. https://doi.org/10.1186/1471-2458-13-759
Alcohol advertising during televised Australian Football finals
Jones, Sandra C., Barrie, Lance, Chapman, Michael, Corr, Nicholas J. and Davoren, Sondra. (2013). Alcohol advertising during televised Australian Football finals. In R. Brodie (Ed.). Auckland, New Zealand: University of Auckland. pp. 1 - 7
Addressing stigma and engaging orthodox religious communities around organ and tissue donation
Jones, Sandra. (2013). Addressing stigma and engaging orthodox religious communities around organ and tissue donation. Transplantation. 96(10), pp. S273 - S273.
Perceptions and practices of adults with asthma: a social cognitive analysis
Andrews, Kelly L., Jones, Sandra Carol and Mullan, Judy. (2013). Perceptions and practices of adults with asthma: a social cognitive analysis. Journal of Asthma and Allergy Educators. 4(2), pp. 49 - 56. https://doi.org/10.1177/2150129712454882
“Body bags ready”: Print media coverage of avian influenza in Australia
Jones, Sandra C., Waters, Louise, Byrne, Fiona, Iverson, Don, Sutherland, Max, Gold, Julian and Puplick, Chris. (2012). “Body bags ready”: Print media coverage of avian influenza in Australia. Health. 4(10A), pp. 927 - 932. https://doi.org/10.4236/health.2012.430142
Online advertising: Examining the content and messages within websites targeted at children
Kervin, Lisa, Jones, Sandra C. and Mantei, Jessica. (2012). Online advertising: Examining the content and messages within websites targeted at children. E-Learning and Digital Media. 9(1), pp. 69 - 82. https://doi.org/10.2304/elea.2012.9.1.69
Using health risk assessments to target and tailor: An innovative social marketing program in aged care facilities
Jones, Sandra C., Johnson, Kerry M., Phillipson, Lyn, Hall, Danika, Robinson, Laura, Bonney, Andrew D. and Telenta, Joanne. (2012). Using health risk assessments to target and tailor: An innovative social marketing program in aged care facilities. In K. Kubacki and S. Rundle-Thiele (Ed.). Brisbane, Australia: Department of Marketing, Griffith University. pp. 114 - 117
Breathlessness is not a normal part of aging: Development and testing of asthma awareness messages for older Australians
Jones, Sandra C., Evers, Uwana, Iverson, Don, Caputi, Peter, Morgan, Sara and Goldman, Michelle. (2012). Breathlessness is not a normal part of aging: Development and testing of asthma awareness messages for older Australians. In K. Kubacki and S. Rundle-Thiele (Ed.). Brisbane, Australia: Department of Marketing, Griffith University. pp. 110 - 113
Toddler milk advertising in Australia: infant formula advertising in disguise?
Berry, Nina J., Jones, Sandra C. and Iverson, Don. (2012). Toddler milk advertising in Australia: infant formula advertising in disguise? Australasian Marketing Journal. 20(1), pp. 24 - 27. https://doi.org/10.1016/j.ausmj.2011.10.011
Pandemic influenza: a global challenge for social marketing marketing
Jones, Sandra and Iverson, Don. (2012). Pandemic influenza: a global challenge for social marketing marketing. Health. https://doi.org/10.4236/health.2012.430146
Equal discussion of significant findings? Not confirmation bias, but a focus on the most significant findings
Jones, Sandra. (2012). Equal discussion of significant findings? Not confirmation bias, but a focus on the most significant findings. Alcohol and Alcoholism. 47(1), p. 80. https://doi.org/10.1093/alcalc/agr150
It might be illegal but I'll do it anyway: the problem of underage alcohol supply
Jones, Sandra. (2012). It might be illegal but I'll do it anyway: the problem of underage alcohol supply. Drug and Alcohol Review. 31(Suppl. S1), pp. 22 - 22.
Point-of-sale alcohol promotions in the Perth and Sydney metropolitan areas
Jones, Sandra Carol, Barrie, Lance, Robinson, Laura, Allsop, Steve and Chikritzhs, Tanya. (2012). Point-of-sale alcohol promotions in the Perth and Sydney metropolitan areas. Drug and Alcohol Review. 31(6), pp. 803 - 808. https://doi.org/10.1111/j.1465-3362.2012.00440.x
General Practice training and virtual communities of practice: A review of the literature
Barnett, Stephen, Jones, Sandra C., Bennett, Sue, Iverson, Don and Bonney, Andrew. (2012). General Practice training and virtual communities of practice: A review of the literature. BMC Family Practice. 13(87), pp. 1 - 12. https://doi.org/10.1186/1471-2296-13-87
Riding the wave or paddling in the shallows? Understanding older Australians' use of the internet
Burns, Pippa, Jones, Sandra Carol, Iverson, Don and Caputi, Peter. (2012). Riding the wave or paddling in the shallows? Understanding older Australians' use of the internet. Health Promotion Journal of Australia.
Assessing alcohol consumption in older adults: Looking for a solution to inform evaluation of social marketing campaigns
Jones, Sandra C., Barrie, Lance and Robinson, Laura. (2012). Assessing alcohol consumption in older adults: Looking for a solution to inform evaluation of social marketing campaigns. In K. Kubacki and S. Rundle-Thiele (Ed.). Brisbane, Australia: Department of Marketing, Griffith University. pp. 105 - 109
There's a hole in my bucket: internet filters and young people's access to online alcohol marketing
Jones, Sandra. (2012). There's a hole in my bucket: internet filters and young people's access to online alcohol marketing. Drug and Alcohol Review. 31(Suppl. S1), pp. 21 - 22.
Web 2.0: an assessment of social marketing principles
Dooley, J A., Jones, Sandra C. and Iverson, Don. (2012). Web 2.0: an assessment of social marketing principles. Journal of Social Marketing. 2(3), pp. 207 - 221. https://doi.org/10.1108/20426761211265195
Preventing the spread of colds and flu: a University based social marketing campaign
Jones, Sandra C.. (2012). Preventing the spread of colds and flu: a University based social marketing campaign. ISM 2012: 2012 International Social Marketing Conference. Brisbane, Australia: Griffith University. pp. 118 - 121
Alcohol brand websites: Implications for social marketing
Barrie, Lance, Gordon, Ross and Jones, Sandra C.. (2012). Alcohol brand websites: Implications for social marketing. In K. Kubacki and S. Rundle-Thiele (Ed.). Brisbane, Australia: Department of Marketing, Griffith University. pp. 30 - 33
"I hope this can be shared with everyone in lots of schools": A novel intervention to improve social skills of peers of children with autism
Jones, Sandra C., Telenta, Joanne and McKay, Fiona. (2012). "I hope this can be shared with everyone in lots of schools": A novel intervention to improve social skills of peers of children with autism. In K. Kubacki and S. Rundle-Thiele (Ed.). Brisbane, Australia: Department of Marketing, Griffith University. pp. 122 - 125
Supply Means Supply – what does ‘supply’ mean? Consumer responses to a campaign targeting secondary supply of alcohol to teenagers
Jones, Sandra C., Robinson, Laura, Gilchrist, Heidi and Barrie, Lance. (2012). Supply Means Supply – what does ‘supply’ mean? Consumer responses to a campaign targeting secondary supply of alcohol to teenagers. In R. Lee (Ed.). Perth, Australia: Ehrenberg-Bass Institute for Marketing Science, Edith Cowan University. pp. 1 - 7
Implementation and evaluation of a community-based social marketing campaign to create awareness of hypertension as a risk factor for dementia
Andrews, Kelly, Phillipson, Lyn, Jones, Sandra, Hall, Danika, Potter, Jan and Sykes, Gaye. (2011). Implementation and evaluation of a community-based social marketing campaign to create awareness of hypertension as a risk factor for dementia. Perth, Australia: Australian and New Zealand Marketing Academics Conference.
'As long as you have some of that, it cancels it out': How advertisers use guilt to sell us quick-fixes for our unhealthy behaviour
Barrie, Lance and Jones, Sandra C.. (2011). 'As long as you have some of that, it cancels it out': How advertisers use guilt to sell us quick-fixes for our unhealthy behaviour. Australian and New Zealand Marketing Association Conference (ANZMAC). pp. 1 - 6
Understanding the behaviour of the target market: what do adolescents think about when asked questions about their behaviour in the sun?
Williams, Melinda, Jones, Sandra C., Caputi, Peter and Iverson, Donald C.. (2011). Understanding the behaviour of the target market: what do adolescents think about when asked questions about their behaviour in the sun? In M. MacCarthy (Ed.). Perth, Australia: Edith Cowan University. pp. 1 - 7
Who do parents perceive is pressuring them to buy unhealthy (and healthy) foods?
Jones, Sandra C., Robinson, Laura and Kervin, Lisa. (2011). Who do parents perceive is pressuring them to buy unhealthy (and healthy) foods? In M. MacCarthy (Ed.). Perth, Australia: Edith Cowan University. pp. 1 - 7
Social marketing's response to the alcohol problem: Who's conducting the orchestra?
Jones, Sandra C. and Dreyfus, Shoshana. (2011). Social marketing's response to the alcohol problem: Who's conducting the orchestra? In In G. Hastings, K. Angus and C. Bryant (Ed.). The SAGE handbook on social marketing pp. 328 SAGE Publications Inc..
Developing Messages to Create Community Awareness of Hypertension as a Risk Factor for Dementia
Phillipson, L., Jones, Sandra C., Hall, Danika K., Eagleton, Katherine and Andrews, Kelly. (2011). Developing Messages to Create Community Awareness of Hypertension as a Risk Factor for Dementia. Perth, Australia: Australian and New Zealand Marketing Academy.
"You wouldn't know it had alcohol in it until you read the can": adolescents and alcohol-energy drinks
Jones, Sandra C.. (2011). "You wouldn't know it had alcohol in it until you read the can": adolescents and alcohol-energy drinks. Australasian Marketing Journal. 19, pp. 189 - 195. https://doi.org/10.1016/j.ausmj.2011.05.005
Teaching critical appraisal skills for nursing research
Jones, Sandra, Crookes, Patrick and Johnson, Keryn. (2011). Teaching critical appraisal skills for nursing research. Nurse Education in Practice. 11(5), pp. 327 - 332. https://doi.org/10.1016/j.nepr.2011.03.002
Consumer perceptions of sponsors of disease awareness advertising
Hall, Danika, Jones, Sandra C. and Iverson, Don. (2011). Consumer perceptions of sponsors of disease awareness advertising. Health Education. 111(1), pp. 5 - 19. https://doi.org/10.1108/09654281111094946
Relax, you're soaking in it: sources of information about infant formula
Berry, Nina J., Jones, Sandra Carol and Iverson, Don. (2011). Relax, you're soaking in it: sources of information about infant formula. Breastfeeding Review.
Food advertisements containing 'scientific' and 'lay-person' keywords: responses from a sample of female Australian Consumers
McMahon, Anne, Tapsell, Linda, Williams, Peter, Motion, Judy and Jones, Sandra. (2010). Food advertisements containing 'scientific' and 'lay-person' keywords: responses from a sample of female Australian Consumers. Nutrition and Dietetics. 67(1), pp. 6 - 12. https://doi.org/10.1111/j.1747-0080.2010.01401.x
Evaluating the impact of the Dandenong Public Drinking Campaign
Jones, Sandra. (2010). Evaluating the impact of the Dandenong Public Drinking Campaign. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 New Zealand: Australian and New Zealand Marketing Academy. pp. 1 - 7
When does alcohol sponsorship of sport become sports sponsorship of alcohol? A case study of developments in sport in Australia
Jones, Sandra. (2010). When does alcohol sponsorship of sport become sports sponsorship of alcohol? A case study of developments in sport in Australia. International Journal of Sports Marketing and Sponsorship. 11(3), pp. 250 - 261.
Marketing to children and teens on Australian food company web sites
Jones, Sandra C. and Reid, Amanda. (2010). Marketing to children and teens on Australian food company web sites. Young Consumers. 11(1), pp. 57 - 66. https://doi.org/10.1108/17473611011026019
Toddler milk advertising in Australia: the infant formula ads we have when we don't have infant formula ads
Jones, Sandra. (2010). Toddler milk advertising in Australia: the infant formula ads we have when we don't have infant formula ads. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 New Zealand: Australian and New Zealand Marketing Academy. pp. 1 - 8
Constructing sports stars: Appliable linguistics and the language of the media
Dreyfus, Shoshana and Jones, Sandra C.. (2010). Constructing sports stars: Appliable linguistics and the language of the media. In In A. Mahboob and N. K. Knight (Ed.). Appliable linguistics pp. 114 - 129 Continuum International Publishing Group Ltd.
'Just don't eat chicken': the challenge of engaging Australian adults in appropriate preventive behaviours for bird flu
Jones, Sandra. (2010). 'Just don't eat chicken': the challenge of engaging Australian adults in appropriate preventive behaviours for bird flu. International Journal of Nonprofit and Voluntary Sector Marketing. 15(1), pp. 78 - 90. https://doi.org/10.1002/nvsm.369
'Like me, want me, buy me, eat me': relationship-building marketing communications in children's magazines
Jones, Sandra, Mannino, Nadia and Green, Julia. (2010). 'Like me, want me, buy me, eat me': relationship-building marketing communications in children's magazines. Public Health Nutrition. 13(12), pp. 2111 - 2118. https://doi.org/10.1017/S1368980010000455
The development of a ranking tool for refereed journals in which nursing and midwifery researchers publish their work
Jones, Sandra. (2010). The development of a ranking tool for refereed journals in which nursing and midwifery researchers publish their work. Nurse Education Today. 30(5), pp. 420 - 427. https://doi.org/10.1016/j.nedt.2009.09.016
General practice registrars: attitudes of older patients
Jones, Sandra. (2010). General practice registrars: attitudes of older patients. Australian Family Physician. 39(6), pp. 419 - 424.
The use of female sexuality in Australian alcohol advertising: public policy implications of young adults' reactions to stereotypes
Jones, Sandra and Reid, Amanda. (2010). The use of female sexuality in Australian alcohol advertising: public policy implications of young adults' reactions to stereotypes. Journal of Public Affairs. 10(41671), pp. 19 - 35. https://doi.org/10.1002/pa.339
Defining research priorities for pancreatic cancer in Australia: results of a consensus development process
Robotin, Monica C., Jones, Sandra, Biankin, Andrew V., Waters, Louise, Iverson, Don, Gooden, Helen, Barraclough, Bruce and Penman, Andrew G.. (2010). Defining research priorities for pancreatic cancer in Australia: results of a consensus development process. Cancer Causes and Control. 21(5), pp. 729 - 736. https://doi.org/10.1007/s10552-010-9501-1
'Most men drink... especially like when they play sports' - alcohol advertising during sporting broadcasts and the potential impact on child audiences
Jones, Sandra, Phillipson, Lyn and Barrie, Lance. (2010). 'Most men drink... especially like when they play sports' - alcohol advertising during sporting broadcasts and the potential impact on child audiences. Journal of Public Affairs. 10(41671), pp. 59 - 73. https://doi.org/10.1002/pa.340
Australian women's awareness of ovarian cancer symptoms, risk and protective factors, and estimates of own risk
Jones, Sandra, Magee, Christopher, Francis, Jane, Luxford, Karen, Gregory, Parri, Zorbas, Helen and Iverson, Don. (2010). Australian women's awareness of ovarian cancer symptoms, risk and protective factors, and estimates of own risk. Cancer Causes and Control. 21(12), pp. 2231 - 2239. https://doi.org/10.1007/s10552-010-9643-1
Direct to consumer advertising versus disease awareness advertising: Consumer perspectives from down under
Hall, Danika, Jones, Sandra and Hoek, Janet. (2010). Direct to consumer advertising versus disease awareness advertising: Consumer perspectives from down under. Journal of Public Affairs. 11(1), pp. 60 - 69. https://doi.org/10.1002/pa.379
Australian women's awareness of breast cancer symptoms and responses to potential symptoms
Jones, Sandra, Gregory, Parri, Nehill, Caroline, Barrie, Lance, Luxford, Karen, Nelson, Anne, Zorbas, Helen and Iverson, Don. (2010). Australian women's awareness of breast cancer symptoms and responses to potential symptoms. Cancer Causes and Control. 21(6), pp. 945 - 958. https://doi.org/10.1007/s10552-010-9522-9
Challenging the views of self management for asthma
Jones, Sandra. (2010). Challenging the views of self management for asthma. Sustainable Social Enterprise : 3rd International Nonprofit and Social Marketing Conference 2009. Melbourne, Victoria, Australia 14 - 15 Jul 2009 Australia: Queensland University of Technology. pp. 5 - 8
Developing pandemic communication strategies: Preparation without panic
Jones, Sandra, Waters, Louise, Holland, Omnia, Bevins, John and Iverson, Don. (2010). Developing pandemic communication strategies: Preparation without panic. Journal of Business Research. 63(2), pp. 126 - 132. https://doi.org/10.1016/j.jbusres.2009.02.009
Health warning labels on alcohol products - the views of Australian university students
Jones, Sandra. (2010). Health warning labels on alcohol products - the views of Australian university students. Contemporary Drug Problems. 37(1), pp. 109 - 137.
Case study in academic and industry collaboration: The development of an adolescent targeted sun protection intervention in NSW
Jones, Sandra. (2010). Case study in academic and industry collaboration: The development of an adolescent targeted sun protection intervention in NSW. Sustainable Social Enterprise : 3rd International Nonprofit and Social Marketing Conference 2009. Melbourne, Victoria, Australia 14 - 15 Jul 2009 Australia: Queensland University of Technology * Faculty of Business. pp. 210 - 214
Research Note: Response to Professor Jean J. Boddewyn
Jones, Sandra. (2010). Research Note: Response to Professor Jean J. Boddewyn. Journal of Public Affairs. 10(4), pp. 389 - 390. https://doi.org/10.1002/pa.367
It's all formula to me: women's understandings of toddler milk ads
Jones, Sandra. (2010). It's all formula to me: women's understandings of toddler milk ads. Breastfeeding Review. 18(1), pp. 21 - 30.
Are Australian consumers willing to pay for the installation of reversing cameras in motor vehicles?
Jones, Sandra. (2010). Are Australian consumers willing to pay for the installation of reversing cameras in motor vehicles? Health Promotion Journal of Australia. 21(1), pp. 70 - 74.
Editorial: Alcohol advertising, marketing and regulation
Jones, Sandra. (2010). Editorial: Alcohol advertising, marketing and regulation. Journal of Public Affairs. 10(41671), pp. 1 - 5.
Process evaluation of an innovative sun protection intervention targeting adolescents
Jones, Sandra. (2010). Process evaluation of an innovative sun protection intervention targeting adolescents. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 New Zealand: Australian and New Zealand Marketing Academy. pp. 1 - 8
Developing sun protection messages that resonate with adolescents
Jones, Sandra. (2010). Developing sun protection messages that resonate with adolescents. Sustainable Social Enterprise : 3rd International Nonprofit and Social Marketing Conference 2009. Melbourne, Victoria, Australia 14 - 15 Jul 2009 Australia: Queensland University of Technology * Faculty of Business. pp. 96 - 99
Children's magazines: reading resources or food marketing tools?
Jones, Sandra and Reid, Amanda. (2010). Children's magazines: reading resources or food marketing tools? Public Health Nutrition. 13(3), pp. 393 - 399. https://doi.org/10.1017/S1368980009991133
Representations of autism in Australian print media
Jones, Sandra and Harwood, Valerie. (2009). Representations of autism in Australian print media. Disability and Society. 24(1), pp. 5 - 18. https://doi.org/10.1080/09687590802535345
Disease awareness advertisements in Australian magazines: an analysis of content and compliance
Jones, Sandra. (2009). Disease awareness advertisements in Australian magazines: an analysis of content and compliance. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 1 - 9
Patients' attitudes to general practice registrars: a review of the literature
Jones, Sandra. (2009). Patients' attitudes to general practice registrars: a review of the literature. Education for Primary Care. 20(5), pp. 371 - 378.
"Ice is crazy but if you just smoke a bit of dope it's not that bad" : Formative research for a drug-driving social marketing campaign in the ACT
Barrie, Lance R., Jones, Sandra C. and Wiese, Elizabeth. (2009). "Ice is crazy but if you just smoke a bit of dope it's not that bad" : Formative research for a drug-driving social marketing campaign in the ACT. Sustainable Social Enterprise : 3rd International Nonprofit and Social Marketing Conference 2009. Melbourne, Victoria, Australia 14 - 15 Jul 2009 Melbourne, Victoria: Victoria University. pp. 1-8
Communication about organ donation intentions: formative research for a social marketing program targeting families
Jones, Sandra, Reis, Samantha and Andrews, Kelly L.. (2009). Communication about organ donation intentions: formative research for a social marketing program targeting families. Social Marketing Quarterly. 15(2), pp. 63 - 73. https://doi.org/10.1080/15245000902894040
The impact of more visible standard drink labelling on youth alcohol consumption: Helping young people drink (ir)responsibly?
Jones, Sandra and Gregory, Parri. (2009). The impact of more visible standard drink labelling on youth alcohol consumption: Helping young people drink (ir)responsibly? Drug and Alcohol Review. 28(3), pp. 230 - 234. https://doi.org/10.1111/j.1465-3362.2008.00020.x
Guidelines for the development of social marketing programmes for sun protection among adolescents and young adults
Johnson, Keryn, Jones, Sandra and Iverson, Don. (2009). Guidelines for the development of social marketing programmes for sun protection among adolescents and young adults. Public Health. 123(SUPPL. 1), pp. 6 - 10. https://doi.org/10.1016/j.puhe.2009.06.018
Whose standards? An examination of community attitudes towards Australian advertising
Jones, Sandra. (2009). Whose standards? An examination of community attitudes towards Australian advertising. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 1 - 8
Alcohol advertising during free to air television sporting
Phillipson, Lyn J., Jones, Sandra C. and Barrie, Lance R.. (2009). Alcohol advertising during free to air television sporting. Sustainable Social Enterprise : 3rd International Nonprofit and Social Marketing Conference 2009. Melbourne, Victoria, Australia 14 - 15 Jul 2009 Melbourne, Victoria: Victoria University and Swinburne University of Technology.
Alcohol energy drinks : Engaging young consumers in co-creation of alcohol related harm
Jones, Sandra C. and Barrie, Lance. (2009). Alcohol energy drinks : Engaging young consumers in co-creation of alcohol related harm. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009. Crown Promenade, Melbourne, Victoria, Australia 30 Nov - 02 Dec 2009 Melbourne, Victoria: Australian and New Zealand Marketing Academy. pp. 1-8
"We would have got it by now if we were going to get it..." An analysis of asthma awareness and beliefs in older adults
Jones, Sandra. (2009). "We would have got it by now if we were going to get it..." An analysis of asthma awareness and beliefs in older adults. Health Promotion Journal of Australia. 20(2), pp. 146 - 150.
Effective communication only part of the strategy needed to promote help-seeking of young people with mental health problems
Jones, Sandra. (2009). Effective communication only part of the strategy needed to promote help-seeking of young people with mental health problems. Social Marketing Quarterly. 15(2), pp. 50 - 62. https://doi.org/10.1080/15245000902878860
Confirming the existence and size of behavioural segments in the adolescent sun protection project: results of a NSW schools survey
Jones, Sandra. (2009). Confirming the existence and size of behavioural segments in the adolescent sun protection project: results of a NSW schools survey. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 1 - 8
Industry partnerships for health nonprofits and disease awareness advertising
Jones, Sandra. (2009). Industry partnerships for health nonprofits and disease awareness advertising. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 1 - 9
Factors influencing the non-use of respite services by caregivers of people living with dementia differ according to respite product
Jones, Sandra. (2009). Factors influencing the non-use of respite services by caregivers of people living with dementia differ according to respite product. Alzheimer's and Dementia. 5(5), pp. e15 - e15.
Social and religious factors in adolescents' drug use
Jones, Sandra and Rossiter, John R.. (2009). Social and religious factors in adolescents' drug use. Journal of Child and Adolescent Substance Abuse. 18(1), pp. 85 - 92. https://doi.org/10.1080/15470650802544180
Australian consumers' discernment of different sources of 'healthy eating' messages
Jones, Sandra, Tapsell, Linda, Andrews, Kelly L., Williams, Peter and Gregory, Parri. (2009). Australian consumers' discernment of different sources of 'healthy eating' messages. Australasian Marketing Journal. 17(4), pp. 238 - 246. https://doi.org/10.1016/j.ausmj.2009.06.005
Content analysis of disease awareness advertisements in popular Australian women's magazines
Jones, Sandra. (2009). Content analysis of disease awareness advertisements in popular Australian women's magazines. Medical Journal of Australia. 191(41984), pp. 625 - 629.
Adolescent and young adult perceptions of Australian alcohol advertisements
Jones, Sandra, Gregory, Parri and Munro, Geoffrey. (2009). Adolescent and young adult perceptions of Australian alcohol advertisements. Journal of Substance Use. 14(6), pp. 335 - 352. https://doi.org/10.3109/14659890802654524
Strategic social marketing in Canada: ten phases to planning and implementing cancer prevention and cancer screening campaigns
Dooley, Jennifer Allyson, Jones, Sandra and Desmarais, Kendra. (2009). Strategic social marketing in Canada: ten phases to planning and implementing cancer prevention and cancer screening campaigns. Social Marketing Quarterly. 15(3), pp. 33 - 48. https://doi.org/10.1080/15245000903144999
Older patients' attitudes to general practice registrars: a qualitative study
Jones, Sandra. (2009). Older patients' attitudes to general practice registrars: a qualitative study. Australian Family Physician. 38(11), pp. 927 - 931.
Amplified voices, but they are speaking to the wrong people. Why the complaint system for unacceptable advertising in Australia is not working
van Putten, Katherine and Jones, Sandra C.. (2008). Amplified voices, but they are speaking to the wrong people. Why the complaint system for unacceptable advertising in Australia is not working. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2008. Olympic Park, Sydney, New South Wales, Australia 01 - 03 Dec 2008 Sydney, New South Wales: Australian and New Zealand Marketing Academy. pp. 1-6
Evaluating the impact of the narrow cast marketing of 'Snake Condoms' to indigenous youth
Jones, Sandra. (2008). Evaluating the impact of the narrow cast marketing of 'Snake Condoms' to indigenous youth. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 1 - 6
The extent and nature of 'health messages' in magazine food advertising in Australia
Jones, Sandra. (2008). The extent and nature of 'health messages' in magazine food advertising in Australia. Asia Pacific Journal of Clinical Nutrition. 17(2), pp. 317 - 324.
You are what your children eat: using projective techniques to investigate parents' perceptions of the food choices parents make for their children
Jones, Sandra. (2008). You are what your children eat: using projective techniques to investigate parents' perceptions of the food choices parents make for their children. The Open Communication Journal. 2(March), pp. 23 - 28.
I eat Milo to make me run faster: how the use of sport in food marketing may influence the food beliefs of young Australians
Jones, Sandra. (2008). I eat Milo to make me run faster: how the use of sport in food marketing may influence the food beliefs of young Australians. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 1 - 7
Health claims and food advertising: comparison of marketing and nutrition experts' ratings of magazine advertisements
Jones, Sandra. (2008). Health claims and food advertising: comparison of marketing and nutrition experts' ratings of magazine advertisements. Food Australia. 60(11), pp. 526 - 533.
Australian consumer responses to DTCA and other pharmaceutical company sponsored advertisements
Hall, Danika and Jones, Sandra. (2008). Australian consumer responses to DTCA and other pharmaceutical company sponsored advertisements. Australian and New Zealand Journal of Public Health. 32(5), pp. 471 - 478. https://doi.org/10.1111/j.1753-6405.2008.00282.x
Newspaper coverage of drug policy: an analysis of pre-election reporting of the Greens' drug policy in Australia
Jones, Sandra, Hall, Danika and Cowlin, Fiona. (2008). Newspaper coverage of drug policy: an analysis of pre-election reporting of the Greens' drug policy in Australia. Drug and Alcohol Review. 27(1), pp. 5 - 11. https://doi.org/10.1080/09595230701710787
Young adults' perceptions of smoking actors
Jones, Sandra and Rossiter, John R.. (2008). Young adults' perceptions of smoking actors. Health Education. 108(6), pp. 450 - 462. https://doi.org/10.1108/09654280810910854
Growing up active: a study into physical activity in long day care centers
Jones, Sandra. (2008). Growing up active: a study into physical activity in long day care centers. Journal of Research in Childhood Education: an international journal of research on the education of children. 23(2), pp. 179 - 191. https://doi.org/10.1080/02568540809594654
Gross for kids but good for parents: differing messages in advertisements for the same products
Jones, Sandra and Fabrianesi, Belinda. (2008). Gross for kids but good for parents: differing messages in advertisements for the same products. Public Health Nutrition. 11(6), pp. 588 - 595. https://doi.org/10.1017/S1368980007000894
What Australians Know and Believe About Bird Flu: Results of a Population Telephone Survey
Jones, Sandra. (2008). What Australians Know and Believe About Bird Flu: Results of a Population Telephone Survey. Health Promotion Practice. 9(4). https://doi.org/10.1177/1524839908322112
It Depends on the Context: Community Views on the Use of Shock and Fear in Commercial and Social Marketing
Jones, Sandra. (2008). It Depends on the Context: Community Views on the Use of Shock and Fear in Commercial and Social Marketing. Sustainable Social Enterprise : 3rd International Nonprofit and Social Marketing Conference 2009. Melbourne, Victoria, Australia 14 - 15 Jul 2009 Australia: University of Wollongong. pp. 1 - 7
The 2003 Australian Breast Health Survey: Survey Design and Preliminary Results
Villanueva, Elmer, Jones, Sandra, Nehill, Caroline, Favelle, Simone, Steel, David, Iverson, Don and Zorbas, Helen. (2008). The 2003 Australian Breast Health Survey: Survey Design and Preliminary Results. BMC Public Health. 8. https://doi.org/10.1186/1471-2458-8-13
An Analysis of Consumer Complaints about Social Marketing Advertisements in Australia and New Zealand
Jones, Sandra and van Putten, Katherine. (2008). An Analysis of Consumer Complaints about Social Marketing Advertisements in Australia and New Zealand. Journal of Nonprofit and Public Sector Marketing. 20(1), pp. 97 - 117. https://doi.org/10.1080/10495140802165550
Are pre-adolescent girls' magazines providing age-appropriate role models?
Jones, Sandra. (2008). Are pre-adolescent girls' magazines providing age-appropriate role models? Health Education. 108(6), pp. 450 - 462.
Cheap as chips: the price of RTDs in New South Wales
Jones, Sandra. (2008). Cheap as chips: the price of RTDs in New South Wales. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 1 - 6
Alcohol portrayals in movies: now we know they're there, what next?
Jones, Sandra. (2008). Alcohol portrayals in movies: now we know they're there, what next? Addiction. 103(12), pp. 1934 - 1935. https://doi.org/10.1111/j.1360-0443.2008.02398.x
Marketing to children and teens on Australian food company websites
Jones, Sandra. (2008). Marketing to children and teens on Australian food company websites. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 1 - 6
Corporate social responsibility, condition branding and ethics in marketing
Jones, Sandra. (2008). Corporate social responsibility, condition branding and ethics in marketing. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 81 - 88
How effective is the revised regulatory code for alcohol advertising in Australia?
Jones, Sandra, Hall, Danika and Munro, Geoffrey. (2008). How effective is the revised regulatory code for alcohol advertising in Australia? Drug and Alcohol Review. 27(1), pp. 29 - 38. https://doi.org/10.1080/09595230701499175
Examining the effect of fear patterns with repeated exposures
Jones, Sandra. (2008). Examining the effect of fear patterns with repeated exposures. World Social Marketing Conference. United Kingdom: The National Social Marketing Centre. pp. 124 - 132
Following the links: food advertising and promotion on children's magazine websites
Jones, Sandra, Wiese, Elizabeth and Fabrianesi, Belinda. (2008). Following the links: food advertising and promotion on children's magazine websites. Journal of Nonprofit and Public Sector Marketing. 20(2), pp. 165 - 190. https://doi.org/10.1080/10495140802224803
Who would the Australian public trust to tell them about bird flu? Results of an Australia-wide CATI survey
Jones, Sandra. (2007). Who would the Australian public trust to tell them about bird flu? Results of an Australia-wide CATI survey. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 New Zealand: Australian and New Zealand Marketing Academy. pp. 1619 - 1625
What does alcohol advertising tell young people about drinking?
Jones, Sandra. (2007). What does alcohol advertising tell young people about drinking? Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 New Zealand: Australian and New Zealand Marketing Academy. pp. 1168 - 1174
But I already wash my hands! The importance of consumer orientation in developing a social marketing strategy for a potential pandemic
Jones, Sandra. (2007). But I already wash my hands! The importance of consumer orientation in developing a social marketing strategy for a potential pandemic. ICNSAM. United Kingdom: London College of Communication. pp. 73 - 75
I don't think there is enough of those types of ads: why social marketing needs to try harder to combat the rising incidence of obesity and associated weight related health problems in Australia
Jones, Sandra. (2007). I don't think there is enough of those types of ads: why social marketing needs to try harder to combat the rising incidence of obesity and associated weight related health problems in Australia. Marketing and Public Policy Conference Marketing and Public Policy Conference. United States of America: American Marketing Association. pp. 45 - 53
Awareness of alcohol advertising among children who watch televised sports
Phillipson, Lyn and Jones, Sandra. (2007). Awareness of alcohol advertising among children who watch televised sports. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007. University of Otago, Dunedin, New Zealand 03 - 05 Dec 2007 Dunedin, New Zealand: Australian and New Zealand Marketing Academy. pp. 2803-2809
Branding : An adolescent sun protection perspective
Lynch, Melissa, Jones, Sandra C. and Phillipson, Lyn. (2007). Branding : An adolescent sun protection perspective. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007. University of Otago, Dunedin, New Zealand 03 - 05 Dec 2007 Dunedin, New Zealand: Australian and New Zealand Marketing Academy. pp. 1662-1669
Non-advertising alcohol promotions in licensed premises: does the Code of Practice ensure responsible promotion of alcohol?
Jones, Sandra and Lynch, Melissa. (2007). Non-advertising alcohol promotions in licensed premises: does the Code of Practice ensure responsible promotion of alcohol? Drug and Alcohol Review. 26(5), pp. 477 - 485. https://doi.org/10.1080/09595230701494390
A pilot study investigating of the nature of point-of-sale alcohol promotions in bottle shops in a large Australian regional city
Jones, Sandra and Lynch, Melissa. (2007). A pilot study investigating of the nature of point-of-sale alcohol promotions in bottle shops in a large Australian regional city. Australian and New Zealand Journal of Public Health. 31(4), pp. 318 - 321. https://doi.org/10.1111/j.1753-6405.2007.00078.x
Putting the 'Community' Back into Community Standards for Advertising
Jones, Sandra. (2007). Putting the 'Community' Back into Community Standards for Advertising. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 New Zealand: Australian and New Zealand Marketing Academy. pp. 1509 - 1515
Implications of behavioral decision theory for health marketing
Jones, Sandra. (2007). Implications of behavioral decision theory for health marketing. Marketing Theory: an international review. 7(1), pp. 75 - 91. https://doi.org/10.1177/1470593107073846
'If only...': counterfactual thinking heightens women's sense of responsibility regarding mammography screening
Jones, Sandra. (2007). 'If only...': counterfactual thinking heightens women's sense of responsibility regarding mammography screening. Annual Australian Psychological Society Conference. Australia: Australian Psychological Society. pp. 72 - 76
An unhealthy co-dependence : The relationship between alcohol sponsorship and cricket in Australia
Jones, Sandra C.. (2007). An unhealthy co-dependence : The relationship between alcohol sponsorship and cricket in Australia. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007. University of Otago, Dunedin, New Zealand 03 - 05 Dec 2007 Dunedin, New Zealand: Australian and New Zealand Marketing Academy. pp. 2796-2802
Branding of prescription medicines to Australian consumers
Hall, Danika and Jones, Sandra. (2007). Branding of prescription medicines to Australian consumers. Australasian Marketing Journal. 15(2), pp. 97 - 107. https://doi.org/10.1016/S1441-3582(07)70046-0
Where would Australian travellers seek information about bird flu? Results of two airport intercept surveys
Jones, Sandra. (2007). Where would Australian travellers seek information about bird flu? Results of two airport intercept surveys. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 New Zealand: Australian and New Zealand Marketing Academy. pp. 53 - 58
"Asthma? We would have got it by now if we were going to get it!" : Implications for social marketing to the over 65's
Andrews, Kelly L. and Jones, Sandra C.. (2007). "Asthma? We would have got it by now if we were going to get it!" : Implications for social marketing to the over 65's. 2007 International Nonprofit and Social Marketing (INSM) Conference. Griffith University, Brisbane, Queensland, Australia 27 - 28 Sep 2007 Brisbane, Queensland: Griffith University. pp. 9-14
Fast cars, fast food, and fast fixes: industry responses to current ethical dilemmas for Australian advertisers
Jones, Sandra. (2007). Fast cars, fast food, and fast fixes: industry responses to current ethical dilemmas for Australian advertisers. Journal of Public Affairs. 7(2), pp. 148 - 163. https://doi.org/10.1002/pa.256
Developing proactive communication strategies for a potential pandemic
Jones, Sandra. (2007). Developing proactive communication strategies for a potential pandemic. Sustainable Social Enterprise : 3rd International Nonprofit and Social Marketing Conference 2009. Melbourne, Victoria, Australia 14 - 15 Jul 2009 Australia: Griffith University. pp. 50 - 55
Children and the Internet: what are 'safe' websites telling our kids about food?
Jones, Sandra. (2007). Children and the Internet: what are 'safe' websites telling our kids about food? Sustainable Social Enterprise : 3rd International Nonprofit and Social Marketing Conference 2009. Melbourne, Victoria, Australia 14 - 15 Jul 2009 Australia: Griffith University. pp. 44 - 49
Divide and conquer: adolescents, sun protection and brand loyalty segmentation
Jones, Sandra. (2007). Divide and conquer: adolescents, sun protection and brand loyalty segmentation. Sustainable Social Enterprise : 3rd International Nonprofit and Social Marketing Conference 2009. Melbourne, Victoria, Australia 14 - 15 Jul 2009 Australia: Griffith University. pp. 63 - 69
Measuring source credibility with generation Y: An application to messages about smoking and alcohol consumption
Jones, Sandra. (2007). Measuring source credibility with generation Y: An application to messages about smoking and alcohol consumption. Sustainable Social Enterprise : 3rd International Nonprofit and Social Marketing Conference 2009. Melbourne, Victoria, Australia 14 - 15 Jul 2009 Australia: Griffith University. pp. 77 - 82
Counterfactual thinking in response to hypothetical breast cancer scenarios: a pilot study
Jones, Sandra. (2007). Counterfactual thinking in response to hypothetical breast cancer scenarios: a pilot study. Annual Australian Psychological Society Conference. Australia: Australian Psychological Society. pp. 67 - 71
The impact of a cancer diagnosis on the health behaviors of cancer survivors and their family and friends
Humpel, Nancy, Magee, Christopher and Jones, Sandra. (2007). The impact of a cancer diagnosis on the health behaviors of cancer survivors and their family and friends. Supportive Care in Cancer. 15(6), pp. 621 - 630. https://doi.org/10.1007/s00520-006-0207-6
Health claims for food made in Australian magazine advertisements
Williams, Peter, Tapsell, Linda, Jones, Sandra and Andrews, Kelly L.. (2007). Health claims for food made in Australian magazine advertisements. Nutrition and Dietetics. 64(4), pp. 234 - 240. https://doi.org/10.1111/j.1747-0080.2007.00171.x
Global public health communication: challenges, perspectives and strategies
Jones, Sandra. (2006). Global public health communication: challenges, perspectives and strategies. Health Promotion Journal of Australia. 17(1), pp. 73 - 74.
Message framing and the use of incentives - are they effective in increasing participation rates in disease management programs?
Jones, Sandra. (2006). Message framing and the use of incentives - are they effective in increasing participation rates in disease management programs? Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 1 - 37
Ethical issues in social marketing: a review and analysis of complaints to the Australian Advertising Standards Board about social marketing advertisements
Jones, Sandra. (2006). Ethical issues in social marketing: a review and analysis of complaints to the Australian Advertising Standards Board about social marketing advertisements. At the Threshold : Second Australasian Non-profit and Social Marketing Conference. Deakin University, Melbourne, Victoria, Australia 22 - 23 Sep 2005 Australia: University of Newcastle.
Older adults' perceptions and understanding of direct-to-consumer advertising
Jones, Sandra and Mullan, Judy. (2006). Older adults' perceptions and understanding of direct-to-consumer advertising. Journal of Consumer Marketing. 23(1), pp. 6 - 14. https://doi.org/10.1108/07363760610641118
POP promotions for alcohol: increasing brand loyalty or just increasing binge drinking?
Jones, Sandra. (2006). POP promotions for alcohol: increasing brand loyalty or just increasing binge drinking? Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 1 - 7
Incidental depiction of smoking in Australian young women's magazines: have we progressed since the 1990's?
Jones, Sandra. (2006). Incidental depiction of smoking in Australian young women's magazines: have we progressed since the 1990's? Marketing and Public Policy Conference Marketing and Public Policy Conference. United States of America: College of Business Administration. pp. 1 - 8
Adolescents, sun protection and social marketing
Lynch, Melissa and Jones, Sandra. (2006). Adolescents, sun protection and social marketing. Controversies in social marketing : The way forward : Third Australasian Non-profit and Social Marketing Conference. University of Newcastle, Callaghan, New South Wales, Australia 10 - 11 Aug 2006 Callaghan, New South Wales: University of Newcastle.
Direct-to-consumer branding of prescription medicines in Australia
Jones, Sandra. (2006). Direct-to-consumer branding of prescription medicines in Australia. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 1 - 8
Alcohol and sport : Can we have one without the other?
Jones, Sandra C., Phillipson, Lyn and Lynch, Melissa. (2006). Alcohol and sport : Can we have one without the other? Australian and New Zealand Marketing Academy (ANZMAC) Conference 2006. Queensland University of Technology, Gardens Point Campus, Brisbane, Queensland, Australia 04 - 06 Dec 2006 Brisbane, Queensland: Australian and New Zealand Marketing Academy.
Methodological difficulties in a systematic review of social marketing for sun protection: Implications for research and practice
Jones, Sandra. (2006). Methodological difficulties in a systematic review of social marketing for sun protection: Implications for research and practice. At the Threshold : Second Australasian Non-profit and Social Marketing Conference. Deakin University, Melbourne, Victoria, Australia 22 - 23 Sep 2005 Australia: University of Newcastle. pp. 1 - 6
Who's saying what about food advertising to children?
Jones, Sandra. (2006). Who's saying what about food advertising to children? At the Threshold : Second Australasian Non-profit and Social Marketing Conference. Deakin University, Melbourne, Victoria, Australia 22 - 23 Sep 2005 Australia: University of Newcastle.
Marketing experts' assessment of nutritional claims in Australian food advertising
Jones, Sandra. (2006). Marketing experts' assessment of nutritional claims in Australian food advertising. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 1 - 7
Using marketing segmentation theory to select target markets for sun protection campaigns
Jones, Sandra. (2005). Using marketing segmentation theory to select target markets for sun protection campaigns. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 144 - 149
Beer, boats and breasts : Response to a controversial alcohol advertising campaign
Jones, Sandra C.. (2005). Beer, boats and breasts : Response to a controversial alcohol advertising campaign. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2005. Fremantle, Western Australia, Australia 05 - 07 Dec 2005 Fremantle, Western Australia: Australian and New Zealand Marketing Academy. pp. 77-83
A practical application of theory : Using social marketing theory to develop innovative and comprehensive sun protection campaigns
Jones, Sandra C., Iverson, Donald C., Penman, Andrew and Tang, Anita. (2005). A practical application of theory : Using social marketing theory to develop innovative and comprehensive sun protection campaigns. At the Threshold : Second Australasian Non-profit and Social Marketing Conference. Deakin University, Melbourne, Victoria, Australia 22 - 23 Sep 2005 Melbourne, Victoria: Melbourne, Deakin University. pp. 1-6
Improving sun protection behaviour through evidence-based campaigns
Jones, Sandra. (2005). Improving sun protection behaviour through evidence-based campaigns. NSW Public Health Bulletin. 16(41984), pp. 189 - 191. https://doi.org/10.1071/NB05053
Increasing the efficacy of breast cancer risk communications: Contributions from behavioural science and marketing
Jones, Sandra. (2005). Increasing the efficacy of breast cancer risk communications: Contributions from behavioural science and marketing. At the Threshold : Second Australasian Non-profit and Social Marketing Conference. Deakin University, Melbourne, Victoria, Australia 22 - 23 Sep 2005 Australia: Melbourne, Deakin University.
Western Australians' perceptions of the survivability of different cancers: implications for public education campaigns
Jones, Sandra. (2005). Western Australians' perceptions of the survivability of different cancers: implications for public education campaigns. Health Promotion Journal of Australia. 16(2), pp. 124 - 128.
Development of a comprehensive questionnaire of complementary and alternative medicine use among cancer patients and survivors
Jones, Sandra. (2005). Development of a comprehensive questionnaire of complementary and alternative medicine use among cancer patients and survivors. Journal of Evidence-Based Complementary and Alternative Medicine. 10(3), pp. 163 - 174. https://doi.org/10.1177/1533210105283386
The relationship between media exposure & awareness of health behaviour guidelines among older Australians
Jones, Sandra. (2005). The relationship between media exposure & awareness of health behaviour guidelines among older Australians. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 138 - 143
Motivational factors in the food buying behaviour of parents of pre-school age children: A projective technique study
Jones, Sandra. (2005). Motivational factors in the food buying behaviour of parents of pre-school age children: A projective technique study. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 164 - 170
Message framing effects in exercise promotion: Confounded by linguistic complexity?
Jones, Sandra. (2005). Message framing effects in exercise promotion: Confounded by linguistic complexity? At the Threshold : Second Australasian Non-profit and Social Marketing Conference. Deakin University, Melbourne, Victoria, Australia 22 - 23 Sep 2005 Australia: Melbourne, Deakin University.
Australian industry responses to current ethical dilemmas - Fast cars and fast food
Jones, Sandra C.. (2005). Australian industry responses to current ethical dilemmas - Fast cars and fast food. Discourse, Diversity and Distinction : Macromarketing at 30 Years : 30th Annual Macromarketing Conference. St. Petersburg, Florida, United States of America 28 - 31 May 2005 St. Petersburg, Florida: The Macromarketing Society, Inc. pp. 64-72
Are negative reactions to sexist appeals in alcohol advertisements a function of feminism or gender?
Jones, Sandra C.. (2005). Are negative reactions to sexist appeals in alcohol advertisements a function of feminism or gender? Discourse, Diversity and Distinction : Macromarketing at 30 Years : 30th Annual Macromarketing Conference. St. Petersburg, Florida, United States of America 28 - 31 May 2005 St. Petersburg, Florida: The Macromarketing Society, Inc. pp. 96-103
Parents' inferences about other parents' motives for food choices for children: A pilot study
Jones, Sandra. (2005). Parents' inferences about other parents' motives for food choices for children: A pilot study. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 129 - 134
Changes in beliefs about cancer in Western Australia, 1964-2001
Jones, Sandra. (2004). Changes in beliefs about cancer in Western Australia, 1964-2001. Medical Journal of Australia. 181(1), pp. 23 - 25.
Drug education messages: Some evidence for lack of framing effects
Jones, Sandra. (2004). Drug education messages: Some evidence for lack of framing effects. Non-profit Marketing: Perspectives and Advances. Australia: Proceedings of the 2006 Marketing and Public Policy Conference. pp. 120 - 125
Coverage of breast cancer in the Australian print media - does advertising and editorial coverage reflect correct social marketing messages?
Jones, Sandra. (2004). Coverage of breast cancer in the Australian print media - does advertising and editorial coverage reflect correct social marketing messages? Journal of Health Communication: international perspectives. 9(4), pp. 309 - 325. https://doi.org/10.1080/10810730490468441
Does theory inform practice in health promotion in Australia?
Jones, Sandra and Donovan, Robert. (2004). Does theory inform practice in health promotion in Australia? Health Education Research. 19(1), pp. 1 - 14. https://doi.org/10.1093/her/cyg002
Using the nominal group technique to select the most appropriate topics for postgraduate research students' seminars
Jones, Sandra. (2004). Using the nominal group technique to select the most appropriate topics for postgraduate research students' seminars. Journal of University Teaching & Learning Practice. 1(1), pp. 20 - 34.
Using Fear Appeals to Promote Cancer Screening - Are We Scaring the Wrong People?
Jones, Sandra. (2004). Using Fear Appeals to Promote Cancer Screening - Are We Scaring the Wrong People? Non-profit Marketing: Perspectives and Advances. Australia: Proceedings of the 2006 Marketing and Public Policy Conference. pp. 19 - 24
Special Issue Editorial: Fear Appeals in Social Marketing Campaigns
Jones, Sandra. (2004). Special Issue Editorial: Fear Appeals in Social Marketing Campaigns. Psychology and Marketing. 21(11), pp. 885 - 887.
Incidental depiction of smoking in Australian young women's magazines: Have we progressed since the 1990s?
Jones, Sandra. (2004). Incidental depiction of smoking in Australian young women's magazines: Have we progressed since the 1990s? Non-profit Marketing: Perspectives and Advances. Australia: Proceedings of the 2006 Marketing and Public Policy Conference. pp. 75 - 79
An exploratory study on the effect of positive (warmth appeal) and negative (guilt appeal) print imagery on donation behavior in animal welfare
Haynes, Marcus, Thornton, Jennifer and Jones, Sandra C.. (2004). An exploratory study on the effect of positive (warmth appeal) and negative (guilt appeal) print imagery on donation behavior in animal welfare. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2004. Victoria University, Wellington, New Zealand 29 Nov - 01 Dec 2004 Wellington, New Zealand: Australian and New Zealand Marketing Academy.
An exploratory study of older adults' perceptions of DTCA for prescription medications
Jones, Sandra C. and Mullan, Judy. (2004). An exploratory study of older adults' perceptions of DTCA for prescription medications. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2004. Victoria University, Wellington, New Zealand 29 Nov - 01 Dec 2004 Wellington, New Zealand: Australian and New Zealand Marketing Academy.
The impact of different types of incentives on re-enrolment in health-management programs
Jones, Sandra. (2004). The impact of different types of incentives on re-enrolment in health-management programs. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 New Zealand: Australian and New Zealand Marketing Academy. pp. 1 - 6
Believability of messages about cannabis, cocaine and heroin among never-triers, trier-rejecters and current users of cannabis
Jones, Sandra. (2004). Believability of messages about cannabis, cocaine and heroin among never-triers, trier-rejecters and current users of cannabis. Health Education. 6(4), pp. 344 - 350. https://doi.org/10.1108/09654280410564114
The influence of magazine advertising on parents' nutrition ratings of food products for children
Jones, Sandra. (2004). The influence of magazine advertising on parents' nutrition ratings of food products for children. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 New Zealand: Australian and New Zealand Marketing Academy. pp. 1 - 6
Professional development activities and qualifications of health promotion practitioners in Australia
Jones, Sandra. (2003). Professional development activities and qualifications of health promotion practitioners in Australia. Health Promotion Journal of Australia. 14(1), pp. 8 - 14.
Sexism is in the eye of the beholder: Does the Advertising Standards Board reflect 'community standards'?
Jones, Sandra. (2003). Sexism is in the eye of the beholder: Does the Advertising Standards Board reflect 'community standards'? Australian and New Zealand Academy of Management (ANZAM) Conference. Australia: Australian and New Zealand Marketing Academy. pp. 41 - 47
Believability and effectiveness of young adult safe-driving messages
Breen, Natalie and Jones, Sandra C.. (2003). Believability and effectiveness of young adult safe-driving messages. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2003. University of South Australia, Adelaide, South Australia, Australia 01 - 03 Dec 2003 Adelaide, South Australia: Australian and New Zealand Marketing Academy. pp. 1977-1983
Personality characteristics ascribed to young women who drink alcohol
Jones, Sandra and Rossiter, John R.. (2003). Personality characteristics ascribed to young women who drink alcohol. Drug and Alcohol Review. 22(2), pp. 117 - 123. https://doi.org/10.1080/09595230100100543
A review of the consistency of breast cancer screening pamphlets produced by health authorities in Australia
Jones, Sandra. (2003). A review of the consistency of breast cancer screening pamphlets produced by health authorities in Australia. Health Education. 103(3), pp. 166 - 176. https://doi.org/10.1108/09654280310472388
Does gym membership payment method influence physical activity levels?
Jones, Sandra. (2003). Does gym membership payment method influence physical activity levels? European Marketing Academy Conference (EMAC). Scotland: European Marketing Academy.
The word 'cancer': reframing the context to reduce anxiety arousal
Jones, Sandra. (2003). The word 'cancer': reframing the context to reduce anxiety arousal. Australian and New Zealand Journal of Public Health. 27(3), pp. 291 - 293. https://doi.org/10.1111/j.1467-842X.2003.tb00397.x
Sex versus romance: effectiveness of women's fragrance ads
Jones, Sandra. (2003). Sex versus romance: effectiveness of women's fragrance ads. European Marketing Academy Conference (EMAC). Scotland: European Marketing Academy. pp. 140 - 140
Consumer Confusion: Parents Nutritional Perceptions of Food Advertisements
Jones, Sandra. (2003). Consumer Confusion: Parents Nutritional Perceptions of Food Advertisements. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 1984 - 1989
Are current social marketing campaigns getting through to undergraduate university students?
Jones, Sandra C.. (2003). Are current social marketing campaigns getting through to undergraduate university students? Australian and New Zealand Marketing Academy (ANZMAC) Conference 2003. University of South Australia, Adelaide, South Australia, Australia 01 - 03 Dec 2003 Adelaide, South Australia: Australian and New Zealand Marketing Academy. pp. 1935-1940
Life Imitates Art
Jones, Sandra. (2002). Life Imitates Art. Tobacco Control.
Summary of Rossiter's article on 'forms of marketing knowledge'
Jones, Sandra. (2002). Summary of Rossiter's article on 'forms of marketing knowledge'. Marketing Theory: an international review. 2(4), pp. 333 - 337. https://doi.org/10.1177/147059310200200402
Promotion of prescription medicines: A critical review and research agenda
Jones, Sandra. (2002). Promotion of prescription medicines: A critical review and research agenda. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 2221 - 2227
Is experience with one illicit drug associated with perceptions of the believability of anti-drug messages?
Jones, Sandra. (2002). Is experience with one illicit drug associated with perceptions of the believability of anti-drug messages? Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Portugal: Australian and New Zealand Marketing Academy.
Self-regulation of alcohol advertising: Is it working for Australia?
Jones, Sandra. (2002). Self-regulation of alcohol advertising: Is it working for Australia? Journal of Public Affairs. 2(3), pp. 153 - 165. https://doi.org/10.1002/pa.105
Breast cancer detection messages in Australian print media advertising-are they promoting correct information?
Jones, Sandra. (2002). Breast cancer detection messages in Australian print media advertising-are they promoting correct information? Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Portugal: Australian and New Zealand Marketing Academy.
The applicability of commercial advertising theory to social marketing: Two case studies of current Australian social marketing campaigns
Jones, Sandra and Rossiter, John R.. (2002). The applicability of commercial advertising theory to social marketing: Two case studies of current Australian social marketing campaigns. Social Marketing Quarterly. 8(1), pp. 6 - 18. https://doi.org/10.1080/15245000212540
Tobacco point of sale advertising increases positive brand user imagery
Jones, Sandra. (2002). Tobacco point of sale advertising increases positive brand user imagery. Tobacco Control. 11(3), pp. 191 - 194. https://doi.org/10.1136/tc.11.3.191
Marlboro's marketing in Western Europe: Is it Ethical?
Jones, Sandra. (2002). Marlboro's marketing in Western Europe: Is it Ethical? Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 3431 - 3437
Messages in alcohol advertising targeted to youth
Jones, Sandra. (2001). Messages in alcohol advertising targeted to youth. Australian and New Zealand Journal of Public Health. 25(2), pp. 126 - 131. https://doi.org/10.1111/j.1753-6405.2001.tb01833.x
Screening for prostate cancer: A consideration of screening factors in comparison to screening for breast cancer
Jones, Sandra. (2001). Screening for prostate cancer: A consideration of screening factors in comparison to screening for breast cancer. Cancer Forum. 25(2), pp. 115 - 120.
A review of the consistency of pamphlets promoting mammographic screening in Australia
Jones, Sandra C.. (2001). A review of the consistency of pamphlets promoting mammographic screening in Australia. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Auckand, New Zealand: College of Business, Massey University.
Believability of anti-drug advertising as a function of marijuana usage experience
Jones, Sandra C. and Rossiter, John R.. (2001). Believability of anti-drug advertising as a function of marijuana usage experience. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Auckland, New Zealand: Australian and New Zealand Marketing Academy.
Regulation of Alcohol Advertising in Australia: Case Study of a Failure
Jones, Sandra. (2001). Regulation of Alcohol Advertising in Australia: Case Study of a Failure. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 New Zealand: Australian and New Zealand Marketing Academy.
The Decline of Ethics or the Failure of Self-Regulation? The Case of Alcohol Advertising
Jones, Sandra. (2000). The Decline of Ethics or the Failure of Self-Regulation? The Case of Alcohol Advertising. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 New Zealand: Australian and New Zealand Marketing Academy. pp. 595 - 599
Applying the Rossiter-Percy Model to social marketing communications
Rossiter, John R., Donovan, Robert J. and Jones, Sandra C.. (2000). Applying the Rossiter-Percy Model to social marketing communications. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2000. Griffith University, Gold Coast, Queensland, Australia 28 Nov - 01 Dec 2000 Gold Coast, Queensland: Australian and New Zealand Marketing Academy. pp. 1073-1078