Deriving meaning for social franchising from commercial franchising and social enterprise

Journal article


Spencer, Liz. (2015) Deriving meaning for social franchising from commercial franchising and social enterprise. Journal of Marketing Channels. 22(3), pp. 163 - 174. https://doi.org/10.1080/1046669X.2015.1071585
AuthorsSpencer, Liz
Abstract

Auntie Anne’s Pretzels, the American Red Cross, and IKEA are franchises for a social benefit, but are they social franchises? There is a diversity of perceptions of what is meant by the term social franchising but no consensus on the precise meaning. Given that social franchising is a relatively new area of research and that a crucial first step in research on any topic is to define its parameters, this article derives a set of indicators for the phenomenon of social franchising by bringing together three strands of scholarship: social franchising, commercial franchising, and social enterprise

Keywordsfranchise relationships; franchising; nonprofit franchising; social franchising; social franchising indicators
Year2015
JournalJournal of Marketing Channels
Journal citation22 (3), pp. 163 - 174
PublisherRoutledge
ISSN1046-669X
Digital Object Identifier (DOI)https://doi.org/10.1080/1046669X.2015.1071585
Scopus EID2-s2.0-84941930328
Page range163 - 174
Research GroupThomas More Law School
Publisher's version
File Access Level
Controlled
Place of publicationUnited States
EditorsN.C. Herndon
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https://acuresearchbank.acu.edu.au/item/89ww5/deriving-meaning-for-social-franchising-from-commercial-franchising-and-social-enterprise

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