What drives perceptions of advertising services value?
Conference item
Bell, Ralitza. (2011). What drives perceptions of advertising services value? In C. La Ferle and Kerr, G. (Ed.). International Conference Proceedings of the 2011 Asia-Pacific Conference of the American Academy of Advertising. USA: American Academy of Advertising. pp. 83 - 91
Authors | Bell, Ralitza |
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Year | 2011 |
Publisher | American Academy of Advertising |
Publisher's version | File Access Level Controlled |
Page range | 83 - 91 |
Research Group | Peter Faber Business School |
Place of publication | USA |
Editors | C. La Ferle and Kerr, G. |
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https://acuresearchbank.acu.edu.au/item/89zz8/what-drives-perceptions-of-advertising-services-value
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