What drives perceptions of advertising services value?

Conference item


Bell, Ralitza. (2011). What drives perceptions of advertising services value? In C. La Ferle and Kerr, G. (Ed.). International Conference Proceedings of the 2011 Asia-Pacific Conference of the American Academy of Advertising. USA: American Academy of Advertising. pp. 83 - 91
AuthorsBell, Ralitza
Year2011
PublisherAmerican Academy of Advertising
Publisher's version
File Access Level
Controlled
Page range83 - 91
Research GroupPeter Faber Business School
Place of publicationUSA
EditorsC. La Ferle and Kerr, G.
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https://acuresearchbank.acu.edu.au/item/89zz8/what-drives-perceptions-of-advertising-services-value

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