What drives perceptions of advertising services value?

Conference item


Bell, Ralitza. (2011). What drives perceptions of advertising services value? In C. La Ferle and Kerr, G. (Ed.). International Conference Proceedings of the 2011 Asia-Pacific Conference of the American Academy of Advertising. USA: American Academy of Advertising. pp. 83 - 91
AuthorsBell, Ralitza
Year2011
PublisherAmerican Academy of Advertising
Publisher's version
File Access Level
Controlled
Page range83 - 91
Research GroupPeter Faber Business School
Place of publicationUSA
EditorsC. La Ferle and Kerr, G.
Permalink -

https://acuresearchbank.acu.edu.au/item/89zz8/what-drives-perceptions-of-advertising-services-value

Restricted files

Publisher's version

  • 92
    total views
  • 0
    total downloads
  • 1
    views this month
  • 0
    downloads this month
These values are for the period from 19th October 2020, when this repository was created.

Export as

Related outputs

An empirical investigation of factors predicting the choice of an advertising agency
Bell, Ralitza. (2016). An empirical investigation of factors predicting the choice of an advertising agency [Thesis]. https://doi.org/10.4226/66/5a9cc1e8b0baf
An empirical examination of causes and consequences of trustworthiness: A B2B services perspective
Bell, Ralitza. (2011). An empirical examination of causes and consequences of trustworthiness: A B2B services perspective. In C. L. Campbell (Ed.). https://doi.org/10.1007/978-3-319-50008-9_187
Decision-making under incomplete information: A B2B marketing perspective
Bell, Ralitza. (2011). Decision-making under incomplete information: A B2B marketing perspective. AMSRS National Conference 2011 proceedings. Australia: Australian Market & Social Research Society Ltd. pp. 1 - 14
An empirical examination of causes and consequences of trustworthiness: A B2B services perspective
Bell, Ralitza. (2011). An empirical examination of causes and consequences of trustworthiness: A B2B services perspective. Proceedings of the 15th Biennial World Marketing Congres. USA: Academy of Marketing Science. pp. 702 - 711
Perceived expertise, risk, reputation and compensation fairness as predictors of perceived value in professional business services
Bell, Ralitza. (2010). Perceived expertise, risk, reputation and compensation fairness as predictors of perceived value in professional business services. Australia: Australian and New Zealand Academy of Management. pp. 1 - 16
An exploratory study into influence of corporate social responsibility on consumer price sensitivity
Petricevic, Tatjana and Bell, Ralitza. (2010). An exploratory study into influence of corporate social responsibility on consumer price sensitivity. In P Ballantine and Finsterwalder, J. (Ed.). New Zealand: University of Canterbury. pp. 1 - 7
Modeling perceived value of professional business services
Bell, Ralitza. (2010). Modeling perceived value of professional business services. In P Ballantine and Finsterwalder, J. (Ed.). New Zealand: University of Canterbury. pp. 1 - 8
An Exploratory Research on Perceived Value of Professional Business Services
Bell, Ralitza. (2009). An Exploratory Research on Perceived Value of Professional Business Services. In Dr Sandra Luxton (Ed.). Melbourne, Australia: Promaco Conventions Pty Ltd. pp. 1 - 7