I eat Milo to make me run faster: how the use of sport in food marketing may influence the food beliefs of young Australians
Conference paper
Phillipson, Lyn and Jones, Sandra C.. (2008). I eat Milo to make me run faster: how the use of sport in food marketing may influence the food beliefs of young Australians. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2008. Olympic Park, Sydney, New South Wales, Australia 01 - 03 Dec 2008 Sydney, New South Wales: Australian and New Zealand Marketing Academy. pp. 1-7
Authors | Phillipson, Lyn and Jones, Sandra C. |
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Type | Conference paper |
Abstract | This paper reports on one of a series of studies exploring the marketing strategies utilised byleading Australian food companies that produce and distribute foods that are predominantlyconsumed by children, and consumer responses to these practices. The focus is on the use ofsport and sporting celebrities to promote food products and the influence of these promotionson the food attitudes and preferences of young people. The qualitative research with children(6-12 years) and teens (12-14 years) supports results from previous research that brandingmay have an influence on food preferences. Importantly, it also suggests that associatingparticular foods with sports may influence young peoples food beliefs, including their abilityto accurately judge the nutritional value of foods and their perceptions regarding the types offoods which should be eaten by those undertaking physical activity. |
Year | 2008 |
Publisher | Australian and New Zealand Marketing Academy |
Web address (URL) | https://web.archive.org.au/awa/20101005203800mp_/http://pandora.nla.gov.au/pan/25410/20101006-0008/www.anzmac2008.org/_Proceedings/PDF/S05_/Phillipson%20%26%20Jones_S1%20PS%20P1.pdf |
Open access | Open access |
Publisher's version | License All rights reserved File Access Level Open |
Book title | Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2008 |
Page range | 1-7 |
Web address (URL) of conference proceedings | https://webarchive.nla.gov.au/awa/20101005203800/http://pandora.nla.gov.au/pan/25410/20101006-0008/www.anzmac2008.org/_Proceedings/Index.html |
Research Group | Centre for Health and Social Research |
Output status | Published |
Publication dates | |
Online | 2008 |
Additional information | Bronze open access. |
Place of publication | Sydney, New South Wales |
https://acuresearchbank.acu.edu.au/item/8q0yy/i-eat-milo-to-make-me-run-faster-how-the-use-of-sport-in-food-marketing-may-influence-the-food-beliefs-of-young-australians
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Publisher's version
Jones_2008_I_eat_Milo_to_make_me.pdf | |
License: All rights reserved | |
File access level: Open |
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