A practical application of theory : Using social marketing theory to develop innovative and comprehensive sun protection campaigns
Conference paper
Jones, Sandra C., Iverson, Donald C., Penman, Andrew and Tang, Anita. (2005). A practical application of theory : Using social marketing theory to develop innovative and comprehensive sun protection campaigns. At the Threshold : Second Australasian Non-profit and Social Marketing Conference. Deakin University, Melbourne, Victoria, Australia 22 - 23 Sep 2005 Melbourne, Victoria: Melbourne, Deakin University. pp. 1-6
Authors | Jones, Sandra C., Iverson, Donald C., Penman, Andrew and Tang, Anita |
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Type | Conference paper |
Abstract | This paper presents the background to a large-scale collaborative project between researchers at the University of Wollongong and the Cancer Council of New South Wales, and outlines in detail the stages of the ongoing research project. The project provides the opportunity to synthesise and apply best evidence form research in marketing, mass media communication, and health behaviour change real-life campaigns for a leading industry partner. This project demonstrates the value of ongoing research collaborations between university researchers and industry practitioners in systematically applying, and evaluating, research findings to real-world programs. |
Year | 2005 |
Publisher | Melbourne, Deakin University |
Open access | Open access |
Publisher's version | License All rights reserved File Access Level Open |
Book title | Proceedings of the Second Australasian Nonprofit and Social Marketing Conference |
Page range | 1-6 |
Research Group | Centre for Health and Social Research |
Output status | Published |
Publication dates | |
Online | 2005 |
Place of publication | Melbourne, Victoria |
https://acuresearchbank.acu.edu.au/item/8q3q2/a-practical-application-of-theory-using-social-marketing-theory-to-develop-innovative-and-comprehensive-sun-protection-campaigns
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Publisher's version
Jones_2005_A_practical_application_of_theory_Using.pdf | |
License: All rights reserved | |
File access level: Open |
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