The science of attracting foster carers
Journal article
Randle, Melanie, Miller, Leonie, Dolnicar, Sara and Ciarrochi, Joseph. (2014). The science of attracting foster carers. Child and Family Social Work. 19(1), pp. 65 - 75. https://doi.org/10.1111/j.1365-2206.2012.00881.x
Authors | Randle, Melanie, Miller, Leonie, Dolnicar, Sara and Ciarrochi, Joseph |
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Abstract | Across the world the number of children needing a foster home is increasing; however, the number of individuals willing to foster a child is decreasing. It is therefore critical to gain insight into the barriers preventing people from fostering a child. Using data from a 2009 survey of 756 Australians, combinations of barriers are investigated by conducting a posteriori segmentation analysis within the market of potential foster carers. Four segments are identified and profiled to determined significant differences in terms of psychological and socio-demographic characteristics. Findings, including the fact that almost one-third of respondents indicated that they had not considered foster caring before because no one had ever asked them to, have practical implications. Improved marketing strategies tailored to the characteristics of each segment are required to harvest the full potential of individuals willing to foster a child and thus contribute to solving one of the most difficult social challenges facing developed nations. |
Keywords | attraction; foster care; marketing; recruitment; segmentation |
Year | 2014 |
Journal | Child and Family Social Work |
Journal citation | 19 (1), pp. 65 - 75 |
ISSN | 1356-7500 |
Digital Object Identifier (DOI) | https://doi.org/10.1111/j.1365-2206.2012.00881.x |
Page range | 65 - 75 |
Research Group | Institute for Positive Psychology and Education |
Publisher's version | File Access Level Controlled |
https://acuresearchbank.acu.edu.au/item/8q5y5/the-science-of-attracting-foster-carers
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