Using marketing segmentation theory to select target markets for sun protection campaigns
Conference item
Jones, Sandra. (2005). Using marketing segmentation theory to select target markets for sun protection campaigns. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2001 : Bridging Marketing Theory and Practice. Albany Campus, Massey University, Auckland, New Zealand 01 - 05 Dec 2001 Australia: Australian and New Zealand Marketing Academy. pp. 144 - 149
Authors | Jones, Sandra |
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Year | 2005 |
Journal | Australian and New Zealand Marketing Academy |
Publisher | Australian and New Zealand Marketing Academy |
Page range | 144 - 149 |
Research Group | Centre for Health and Social Research |
Place of publication | Australia |
Permalink -
https://acuresearchbank.acu.edu.au/item/8qv75/using-marketing-segmentation-theory-to-select-target-markets-for-sun-protection-campaigns
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