When does alcohol sponsorship of sport become sports sponsorship of alcohol? A case study of developments in sport in Australia
Journal article
Jones, Sandra. (2010). When does alcohol sponsorship of sport become sports sponsorship of alcohol? A case study of developments in sport in Australia. International Journal of Sports Marketing and Sponsorship. 11(3), pp. 250 - 261.
Authors | Jones, Sandra |
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Year | 2010 |
Journal | International Journal of Sports Marketing and Sponsorship |
Journal citation | 11 (3), pp. 250 - 261 |
Publisher | International Marketing Reports Ltd. |
ISSN | 1464-6668 |
Page range | 250 - 261 |
Research Group | Centre for Health and Social Research |
Place of publication | United Kingdom |
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