Where's the Beef? Why Burger King is Hungry Jack's in Australia and Other Complications in Building a Global Franchise Brand

Journal article

Terry, Andrew and Forrest, Heather. (2008). Where's the Beef? Why Burger King is Hungry Jack's in Australia and Other Complications in Building a Global Franchise Brand. Northwestern Journal of International Law and Business. 28(2), pp. 171 - 214.
AuthorsTerry, Andrew and Forrest, Heather
Year2008
JournalNorthwestern Journal of International Law and Business
Journal citation28 (2), pp. 171 - 214
PublisherNorthwestern University
ISSN0196-3228
Page range171 - 214
Research GroupThomas More Law School
Place of publicationUnited States of America
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