Where's the Beef? Why Burger King is Hungry Jack's in Australia and Other Complications in Building a Global Franchise Brand
Journal article
Terry, Andrew and Forrest, Heather. (2008). Where's the Beef? Why Burger King is Hungry Jack's in Australia and Other Complications in Building a Global Franchise Brand. Northwestern Journal of International Law and Business. 28(2), pp. 171 - 214.
Authors | Terry, Andrew and Forrest, Heather |
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Year | 2008 |
Journal | Northwestern Journal of International Law and Business |
Journal citation | 28 (2), pp. 171 - 214 |
Publisher | Northwestern University |
ISSN | 0196-3228 |
Page range | 171 - 214 |
Research Group | Thomas More Law School |
Place of publication | United States of America |
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