The effects of primed causal uncertainty and causal importance on persuasion

Journal article


Tobin, Stephanie, Capuozzo, Kristen and Raymundo, Melissa. (2012). The effects of primed causal uncertainty and causal importance on persuasion. Social Influence. 7(4), pp. 269 - 284. https://doi.org/10.1080/15534510.2012.667572
AuthorsTobin, Stephanie, Capuozzo, Kristen and Raymundo, Melissa
Abstract

We examined the effects of temporarily accessible causal uncertainty and causal importance on persuasion. Participants completed a scrambled sentence priming task, read strong or weak, causal or noncausal arguments, and then reported their attitudes. We found that participants primed with high levels of causal uncertainty and importance thought carefully about the causal arguments. They were more persuaded by the strong compared to weak causal arguments, and this effect was partially mediated by the favorability of their message-relevant thoughts. Participants primed with high causal uncertainty and low causal importance were more persuaded by strong compared to weak noncausal arguments, but this effect was not mediated by thoughts. We discuss the implications of these findings for the causal uncertainty and persuasion literatures.

Year2012
JournalSocial Influence
Journal citation7 (4), pp. 269 - 284
ISSN1553-4510
Digital Object Identifier (DOI)https://doi.org/10.1080/15534510.2012.667572
Page range269 - 284
Publisher's version
File Access Level
Controlled
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https://acuresearchbank.acu.edu.au/item/8v288/the-effects-of-primed-causal-uncertainty-and-causal-importance-on-persuasion

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