Mass timber construction as an alternative to concrete and steel in the Australia building industry: A PESTEL evaluation of the potential

The present paper is the first to conceptually assess the viability of mass timber construction (MTC) as an alternative construction material/method in Australia. It fulfills an identified need to examine an innovative construction process providing much needed information concerning the technologies current position and future disruption to traditional construction methods. A common tool used in business management studies, the PESTEL model, Political, Economic, Social, Technological, Environmental and Legal is employed to provide structure for a strategic analysis of the technology. Mass timber construction clearly demonstrates some advantages including cost savings, primarily in the reduction in on-site labour costs; a lower environmental impact and use of a renewable resource; and possibility of improved amenity and reduced running costs for owners and occupiers. The estimated market potential for MTC in Australia indicates that a local plant might be viable as the market grows, and warrants funding to underpin a full feasibility assessment.