Evaluating the impact of the narrow cast marketing of 'Snake Condoms' to Indigenous youth
Conference paper
Gregory, Parri, Phillipson, Lyn J., Barrie, Lance, Jones, Sandra C. and Validas, Anna. (2008). Evaluating the impact of the narrow cast marketing of 'Snake Condoms' to Indigenous youth. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2008. Olympic Park, Sydney, New South Wales, Australia 01 - 03 Dec 2008 Sydney, New South Wales: Australian and New Zealand Marketing Academy. pp. 1-6
Authors | Gregory, Parri, Phillipson, Lyn J., Barrie, Lance, Jones, Sandra C. and Validas, Anna |
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Type | Conference paper |
Abstract | Originating in the Aboriginal community of Mildura, Victoria, the ‘Snake Condom’ was first launched through collaboration between Marie Stopes Australia, the Victorian Aboriginal Community Controlled Health Organisation (VACCHO) and the Mildura Aboriginal Health Service. This paper presents results of a recent evaluation of the narrowcast component of this campaign. Overall, this evaluation reveals positive results regarding the effectiveness of the narrowcast component of the initiative and highlights the value of the inclusion of narrowcast promotion as part of a well developed social marketing campaign to address sensitive topics targeted at sub-groups of particular interest within the population. |
Year | 2008 |
Publisher | Australian and New Zealand Marketing Academy |
Web address (URL) | https://web.archive.org.au/awa/20101005203800mp_/http://pandora.nla.gov.au/pan/25410/20101006-0008/www.anzmac2008.org/_Proceedings/PDF/S16_/Gregory%20Phillipson%20Barrie%20Jones%20%26%20Validas_S5%20S3%20P1.pdf |
Open access | Open access |
Publisher's version | License All rights reserved File Access Level Open |
Page range | 1-6 |
Web address (URL) of conference proceedings | https://webarchive.nla.gov.au/awa/20101005203800/http://pandora.nla.gov.au/pan/25410/20101006-0008/www.anzmac2008.org/_Proceedings/Index.html |
Research Group | Centre for Health and Social Research |
Output status | Published |
Publication dates | |
Online | 2008 |
Additional information | Bronze open access. |
Place of publication | Sydney, New South Wales |
https://acuresearchbank.acu.edu.au/item/8v5xy/evaluating-the-impact-of-the-narrow-cast-marketing-of-snake-condoms-to-indigenous-youth
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Publisher's version
Jones_2008_Evaluating_the_impact_of_the_narrow.pdf | |
License: All rights reserved | |
File access level: Open |
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