Corporate Makeovers: Can a Hyena be Rebranded?

Journal article

Stuart, Helen and Muzellec, Laurent. (2004). Corporate Makeovers: Can a Hyena be Rebranded? Journal of Brand Management. 11(6), pp. 472 - 482.
AuthorsStuart, Helen and Muzellec, Laurent
Year2004
JournalJournal of Brand Management
Journal citation11 (6), pp. 472 - 482
PublisherHenry Stewart
ISSN1350-231X
Page range472 - 482
Research GroupPeter Faber Business School
Place of publicationLondon, United Kingdom
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https://acuresearchbank.acu.edu.au/item/8v667/corporate-makeovers-can-a-hyena-be-rebranded

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