Corporate Makeovers: Can a Hyena be Rebranded?
Journal article
Stuart, Helen and Muzellec, Laurent. (2004). Corporate Makeovers: Can a Hyena be Rebranded? Journal of Brand Management. 11(6), pp. 472 - 482.
Authors | Stuart, Helen and Muzellec, Laurent |
---|---|
Year | 2004 |
Journal | Journal of Brand Management |
Journal citation | 11 (6), pp. 472 - 482 |
Publisher | Henry Stewart |
ISSN | 1350-231X |
Page range | 472 - 482 |
Research Group | Peter Faber Business School |
Place of publication | London, United Kingdom |
Permalink -
https://acuresearchbank.acu.edu.au/item/8v667/corporate-makeovers-can-a-hyena-be-rebranded
111
total views0
total downloads0
views this month0
downloads this month