Viewing obesogenic advertising in children's neighbourhoods using Google Street View

Journal article


Egli, Victoria, Zinn, Caryn, Mackay, Lisa, Donnellan, Niamh, Villanueva, Karen, Mavoa, Suzanne, Exeter, Daniel J., Vandevijvere, Stefanie and Smith, Melody. (2019). Viewing obesogenic advertising in children's neighbourhoods using Google Street View. Geographical Research. 57(1), pp. 84-97. https://doi.org/10.1111/1745-5871.12291
AuthorsEgli, Victoria, Zinn, Caryn, Mackay, Lisa, Donnellan, Niamh, Villanueva, Karen, Mavoa, Suzanne, Exeter, Daniel J., Vandevijvere, Stefanie and Smith, Melody
Abstract

The advertising of unhealthy food and beverages forms an important component of obesogenic environments. Such marketing to children is a key health determinant because of its impact on dietary preference and food purchasing behaviour. The location of outdoor advertising is important in exploring obesogenic environments and children's neighbourhoods. The aim of this study is to explore issues involved in the use of Google Street View to examine outdoor food and beverage advertising. The implications for using Google Street View in the context of neighbourhood built environment research and grass-roots advocacy are discussed. The study was conducted within walkable distances from 19 primary and intermediate schools in Auckland, New Zealand, where “walkable” was defined as limited by 800 m road network boundaries, which are equivalent to school buffer boundaries. Google Street View allows for centrality of data collection, coding, and storage. However, challenges exist with the method because 727 (29.4%) of a total of 2,474 outdoor advertisements that were identified were not able to be categorised because images were unclear, not in English, blocked, or at angles where detail cannot be deciphered. Specific to outdoor advertising for food and beverages, the results presented here show that children are exposed to a significantly greater number of unhealthy advertising than other advertising, P=0.001, eta-squared statistic (0.45) indicates a large effect size. Overall, the results show promise for the use of Google Street View in the study of obesogenic environments.

KeywordsGoogle Street View; outdoor advertising; children; built environment; obesogenic environments; New Zealand
Year2019
JournalGeographical Research
Journal citation57 (1), pp. 84-97
PublisherWiley Publishing Asia Pty Ltd
ISSN1745-5863
Digital Object Identifier (DOI)https://doi.org/10.1111/1745-5871.12291
Scopus EID2-s2.0-85050642998
Open accessPublished as ‘gold’ (paid) open access
Research or scholarlyResearch
Page range84-97
FunderNational Health and Medical Research Council (NHMRC)
Publisher's version
License
File Access Level
Open
Output statusPublished
Publication dates
Online05 Jul 2018
Publication process dates
Accepted11 May 2018
Deposited09 Dec 2021
Grant IDNHMRC/1121035
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Active transport, physical activity, and distance between home and school in children and adolescents
Duncan, Scott, White, Kate, Mavoa, Suzanne, Stewart, Tom, Hinckson, Erica and Schofield, Grant. (2016). Active transport, physical activity, and distance between home and school in children and adolescents. Journal of Physical Activity and Health. 13(4), pp. 447-453. https://doi.org/10.1123/jpah.2015-0054
Neighbourhood built environment associations with body size in adults : mediating effects of activity and sedentariness in a cross-sectional study of New Zealand adults
Oliver, Melody, Witten, Karen, Blakely, Tony, Parker, Karl, Badland, Hannah, Schofield, Grant, Ivory, Vivienne, Pearce, Jamie, Mavoa, Suzanne, Hinckson, Erica, Sweetsur, Paul and Kearns, Robin. (2015). Neighbourhood built environment associations with body size in adults : mediating effects of activity and sedentariness in a cross-sectional study of New Zealand adults. BMC Public Health. 15, pp. 1-11. https://doi.org/10.1186/s12889-015-2292-2
Assessing neighbourhood destination access for children : Development of the NDAI-C audit tool
Badland, Hannah, Donovan, Phil, Mavoa, Suzanne, Oliver, Melody, Chaudhury, Moushumi and Witten, Karen. (2015). Assessing neighbourhood destination access for children : Development of the NDAI-C audit tool. Environment and Planning B: Urban Analytics and City Science. 42(6), pp. 1148-1160. https://doi.org/10.1068/b140009p
Age-friendly cities and communities : Access to services for older people
Lowen, Tamara, Davern, Melanie, Mavoa, Suzanne and Brasher, Kathleen. (2015). Age-friendly cities and communities : Access to services for older people. Australian Planner. 52(4), pp. 255-265. https://doi.org/10.1080/07293682.2015.1047874
The development of policy-relevant transport indicators to monitor health behaviours and outcomes
Badland, Hannah, Mavoa, Suzanne, Villanueva, Karen, Roberts, Rebecca, Davern, Melanie and Giles-Corti, Billie. (2015). The development of policy-relevant transport indicators to monitor health behaviours and outcomes. Journal of Transport and Health. 2(2), pp. 103-110. https://doi.org/10.1016/j.jth.2014.07.005
Developing indicators of public open space to promote health and wellbeing in communities
Villanueva, Karen, Badland, Hannah, Hooper, Paula, Koohsari, Mohammad, Mavoa, Suzanne, Davern, Melanie, Roberts, Rebecca, Goldfeld, Sharon and Giles-Corti, Billie. (2015). Developing indicators of public open space to promote health and wellbeing in communities. Applied Geography. 57, pp. 112-119. https://doi.org/10.1016/j.apgeog.2014.12.003
Associations between the neighbourhood built environment and out of school physical activity and active travel : An examination from the Kids in the City study
Oliver, Melody, Mavoa, Suzanne, Badland, Hannah, Parker, Karl, Donovan, Phil, Kearns, Robin, Lin, En-Yi and Witten, Karen. (2015). Associations between the neighbourhood built environment and out of school physical activity and active travel : An examination from the Kids in the City study. Health & Place. 36, pp. 57-64. https://doi.org/10.1016/j.healthplace.2015.09.005
Environmental and socio-demographic associates of children's active transport to school : a cross-sectional from the URBAN Study
Oliver, Melody, Badland, Hannah, Mavoa, Suzanne, Witten, Karen, Kearns, Robin, Ellaway, Anne, Hinckson, Erica, Mackay, Lisa and Schluter, Philip. (2014). Environmental and socio-demographic associates of children's active transport to school : a cross-sectional from the URBAN Study. International Journal of Behavioral Nutrition and Physical Activity. 11, pp. 1-12. https://doi.org/10.1186/1479-5868-11-70
Do low-income neighbourhoods have the least green space? A cross-sectional study of Australia's most populous cities
Astell-Burt, Thomas, Feng, Xiaoqi, Mavoa, Suzanne, Badland, Hannah and Giles-Corti, Billie. (2014). Do low-income neighbourhoods have the least green space? A cross-sectional study of Australia's most populous cities. BMC Public Health. 14, pp. 1-11. https://doi.org/10.1186/1471-2458-14-292
Distance to school is associated with sedentary time in children : findings from the URBAN study
Hinckson, Erica, McGrath, Les, Hopkins, Will, Oliver, Melody, Badland, Hannah, Mavoa, Suzanne, Witten, Karen and Kearns, Robin. (2014). Distance to school is associated with sedentary time in children : findings from the URBAN study. Frontiers in Public Health. 2, pp. 1-9. https://doi.org/10.3389/fpubh.2014.00151
Developing a research and practice tool to measure walkability : a demonstration project
Giles-Corti, Billie, Macaulay, Gus, Middleton, Nick, Boruff, Bryan, Bull, Fiona, Butterworth, Iain, Badland, Hannah, Mavoa, Suzanne, Roberts, Rebecca and Christian, Hayley. (2014). Developing a research and practice tool to measure walkability : a demonstration project. Health Promotion Journal of Australia. 25(3), pp. 160-166. https://doi.org/10.1071/HE14050
What constitutes a 'trip'? Examining child journey attributes using GPS and self-report
Oliver, Melody, Mavoa, Suzanne, Badland, Hannah, Carroll, Penelope, Asiasiga, Lanuola, Tavae, N, Kearns, Robin and Witten, Karen. (2014). What constitutes a 'trip'? Examining child journey attributes using GPS and self-report. Children's Geographies. 12(2), pp. 249-256. https://doi.org/10.1080/14733285.2014.890370
Utility of passive photography to objectively audit built environment features of active transport journeys : an observational study
Oliver, Melody, Doherty, Aiden, Kelly, Paul, Badland, Hannah, Mavoa, Suzanne, Shepherd, Janine, Kerr, Jacqueline, Marshall, Simon, Hamilton, Alexander and Foster, Charlie. (2013). Utility of passive photography to objectively audit built environment features of active transport journeys : an observational study. International Journal of Health Geographics. 12(20), pp. 1-7. https://doi.org/10.1186/1476-072X-12-20
Using simple agent-based modeling to inform and enhance neighborhood walkability
Badland, Hannah, White, Marcus, MacAulay, Gus, Eagleson, Serryn, Mavoa, Suzanne, Pettit, Christopher and Giles-Corti, Billie. (2013). Using simple agent-based modeling to inform and enhance neighborhood walkability. International Journal of Health Geographics. 12, pp. 1-10. https://doi.org/10.1186/1476-072X-12-58
Portable Global Positioning System Receivers : Static Validity and Environmental Conditions
Duncan, Scott, Stewart, Tom, Oliver, Melody, Mavoa, Suzanne, MacRae, Deborah, Badland, Hannah and Duncan, Mitch. (2013). Portable Global Positioning System Receivers : Static Validity and Environmental Conditions. American Journal of Preventive Medicine. 44(2), pp. 1-11. https://doi.org/10.1016/j.amepre.2012.10.013
Using SenseCam Images to Assess the Environment
Mavoa, Suzanne, Oliver, Melody, Kerr, Jacqueline, Doherty, Aiden and Witten, Karen. (2013). Using SenseCam Images to Assess the Environment. United States: Association for Computing Machinery. pp. 84 https://doi.org/10.1145/2526667.2526683
Neighborhood built environment and transport and leisure physical activity : findings using objective exposure and outcome measures in New Zealand
Witten, Karen, Blakely, Tony, Bagheri, Nasser, Badland, Hannah, Ivory, Vivienne, Pearce, Jamie, Mavoa, Suzanne, Hinckson, Erica and Schofield, Grant. (2012). Neighborhood built environment and transport and leisure physical activity : findings using objective exposure and outcome measures in New Zealand. Environmental Health Perspectives. 120(7), pp. 971-977. https://doi.org/10.1289/ehp.1104584
Association of neighbourhood residence and preferences with the built environment, work-related travel behaviours, and health implications for employed adults : Findings from the URBAN study
Badland, Hannah, Oliver, Melody, Kearns, Robin, Mavoa, Suzanne, Witten, Karen, Duncan, Mitch and Batty, G. David. (2012). Association of neighbourhood residence and preferences with the built environment, work-related travel behaviours, and health implications for employed adults : Findings from the URBAN study. Social Science and Medicine. 75(8), pp. 1469-1476. https://doi.org/10.1016/j.socscimed.2012.05.029
GIS based destination accessibility via public transit and walking in Auckland, New Zealand
Mavoa, Suzanne, Witten, Karen, McCreanor, Tim and O'Sullivan, David. (2012). GIS based destination accessibility via public transit and walking in Auckland, New Zealand. Journal of Transport Geography. 20(1), pp. 15-22. https://doi.org/10.1016/j.jtrangeo.2011.10.001
Linking GPS and travel diary data using sequence alignment in a study of children's independent mobility
Mavoa, Suzanne, Oliver, Melody, Witten, Karen and Badland, Hannah. (2011). Linking GPS and travel diary data using sequence alignment in a study of children's independent mobility. International Journal of Health Geographics. 10, pp. 1-10. https://doi.org/10.1186/1476-072X-10-64
Social and recreational travel : The destinations, travel modes and CO2 emissions of New Zealand households
Witten, Karen, Huakau, John and Mavoa, Suzanne. (2011). Social and recreational travel : The destinations, travel modes and CO2 emissions of New Zealand households. Social Policy Journal of New Zealand : te puna whakaaro. (37), pp. 1-13.
Kids in the city study : research design and methodology
Oliver, Melody, Witten, Karen, Kearns, Robin, Mavoa, Suzanne, Badland, Hannah, Carroll, Penelope, Drumheller, Chelsea, Tavae, Nicola, Asiasiga, Lanuola, Jelley, Su, Kaiwai, Hector, Opit, Simon, Lin, En-Yi, Sweetsur, Paul, Barnes, Helen, Mason, Nic and Ergler, Christina. (2011). Kids in the city study : research design and methodology. BMC Public Health. 11, pp. 1-12. https://doi.org/10.1186/1471-2458-11-587