Risk willingness and perceived utilities to explain risky investment choices: A behavioral model

Journal article


Cheng, Philip Y. K.. (2019). Risk willingness and perceived utilities to explain risky investment choices: A behavioral model. Journal of Behavioral Finance. 20(3), pp. 255-266. https://doi.org/10.1080/15427560.2018.1506785
AuthorsCheng, Philip Y. K.
Abstract

The author develops a descriptive behavioral model to explain investment choices in risky assets. Relative to many expected utility theories, the model has advances in some concepts: (a) integrated risk preferences along a continuum of risk willingness, with specific considerations to probabilities of both gains and losses, thus distinguishing risk-averse from risk-venturous investors; (b) third and fourth order of risk preferences corresponding to third and fourth moments of distributions of asset returns; (c) heterogeneous perceived utilities with utilitarian, hedonic, social, and risk-willing dimensions; and (d) risk-willing utilities functions for gains and losses, specifically to explain the observed asymmetries in risk preferences between them. The author discusses the qualitative factors that affect investors’ behavior in risky choices, but still explains their decisions with the traditional concept of utilities. The author validates his model qualitatively against Tversky and Kahneman’s [1992] criteria of an adequate descriptive theory of choice before he concludes.

Keywordsrisk willingness; integrated risk preferences; perceived utilities
Year2019
JournalJournal of Behavioral Finance
Journal citation20 (3), pp. 255-266
PublisherRoutledge
ISSN1542-7560
Digital Object Identifier (DOI)https://doi.org/10.1080/15427560.2018.1506785
Scopus EID2-s2.0-85059028811
Research or scholarlyResearch
Page range255-266
Publisher's version
License
All rights reserved
File Access Level
Controlled
Output statusPublished
Publication dates
Online20 Dec 2018
Publication process dates
Deposited13 Jan 2022
Permalink -

https://acuresearchbank.acu.edu.au/item/8x468/risk-willingness-and-perceived-utilities-to-explain-risky-investment-choices-a-behavioral-model

Restricted files

Publisher's version

  • 72
    total views
  • 0
    total downloads
  • 2
    views this month
  • 0
    downloads this month
These values are for the period from 19th October 2020, when this repository was created.

Export as

Related outputs

Decision utility and anticipated discrete emotions : An investment decision model
Cheng, Philip. (2014). Decision utility and anticipated discrete emotions : An investment decision model. The Journal of Behavioral Finance. 15(2), pp. 99 - 108. https://doi.org/10.1080/15427560.2014.908885
Improving audit judgment and decision making with dual systems cognitive model
Cheng, Philip Yim Kwong. (2011). Improving audit judgment and decision making with dual systems cognitive model. Journal of Modern Accounting and Auditing. 7(10), pp. 1060 - 1069.
Improving financial decision making with unconscious thought: A transcendent model
Cheng, Philip. (2010). Improving financial decision making with unconscious thought: A transcendent model. Journal of Behavioral Finance. 11(2), pp. 92 - 102.
Investment Portfolio Balancing: Application of a Generic Self-Organizing Fuzzy Neural Network (GENSOFNN)
Cheng, Philip, Quek, Chai, Yow, K.C. and Tan, C. C.. (2009). Investment Portfolio Balancing: Application of a Generic Self-Organizing Fuzzy Neural Network (GENSOFNN). Intelligent Systems in Accounting, Finance and Management. 16(43862), pp. 147 - 164. https://doi.org/10.1002/isaf.298
Investment portfolio balancing: Application of a generic self-organizing fuzzy neural network (GENSOFNN)
Cheng, Philip, Quek, Chai, Yow, K. C. and Tan, C. C.. (2009). Investment portfolio balancing: Application of a generic self-organizing fuzzy neural network (GENSOFNN). Intelligent Systems in Accounting, Finance and Management. 16(February), pp. 147 - 164. https://doi.org/10.1002/isaf.298
The trader interaction effect on the impact of overconfidence on trading performance: An empirical study
Cheng, Philip. (2007). The trader interaction effect on the impact of overconfidence on trading performance: An empirical study. Journal of Behavioral Finance. 8(2), pp. 59 - 69. https://doi.org/10.1080/15427560701377232
Intercultural relations in the European union: Economic convergences versus social mobility
Eldomiaty, Tarek I., Choi, C. and Cheng, Philip. (2007). Intercultural relations in the European union: Economic convergences versus social mobility. The Social Science Journal. 44(1), pp. 167 - 171. https://doi.org/10.1016/j.soscij.2006.12.013
The trader interaction effect on the impact of overconfidence on trading performance: An empirical study
Cheng, Philip. (2007). The trader interaction effect on the impact of overconfidence on trading performance: An empirical study. Journal of Behavioral Finance. 8(2), pp. 59 - 69. https://doi.org/10.1080/15427560701377232
Determinants of financial signalling theory and systematic risk classes in Egypt: Implications for revenue management
Eldomiaty, Tarek I., Choi, C. and Cheng, Philip. (2007). Determinants of financial signalling theory and systematic risk classes in Egypt: Implications for revenue management. International Journal of Revenue Management. 1(2), pp. 154 - 176.
Determinants of financial signalling theory and systematic risk classes in Egypt: implications for revenue management
Eldomiaty, Tarek I., Choi, C. and Cheng, Philip. (2007). Determinants of financial signalling theory and systematic risk classes in Egypt: implications for revenue management. International Journal of Revenue Management. 1(2), pp. 154 - 176.
Predicting the impact of anticipatory action on U.S. stock market - An event study using ANFIS (A neural fuzzy model)
Cheng, Philip, Quek, Chai and Mah, M.L. (2007). Predicting the impact of anticipatory action on U.S. stock market - An event study using ANFIS (A neural fuzzy model). Computational Intelligence. 23(2), pp. 117 - 141. https://doi.org/10.1111/j.1467-8640.2007.00304.x
Intercultural relations in the European Union: Economic convergences versus social mobility
Eldomiaty, Tarek I., Choi, C. and Cheng, Philip. (2007). Intercultural relations in the European Union: Economic convergences versus social mobility. The Social Science Journal. 44(1), pp. 167 - 171. https://doi.org/10.1016/j.soscij.2006.12.013
Predicting the impact of anticipatory action on U.S. Stock market - an event study using ANFIS (a neural fuzzy model)
Cheng, Philip, Quek, Chai and Mah, M. L.. (2007). Predicting the impact of anticipatory action on U.S. Stock market - an event study using ANFIS (a neural fuzzy model). Computational Intelligence. 23(2), pp. 117 - 141. https://doi.org/10.1111/j.1467-8640.2007.00304.x
Global sourcing partnerships and emerging MNC markets: a conceptual framework
Kim, Jai-Beom, Choi, C., Millar, Carla, Hilton, Brian and Cheng, Philip. (2006). Global sourcing partnerships and emerging MNC markets: a conceptual framework. International Journal of Services Technology and Management. 7(43987), pp. 463 - 474. https://doi.org/10.1504/IJSTM.2006.011288
Global sourcing partnerships and emerging MNC markets: A conceptual framework
Kim, Jai-Beom, Choi, C., Millar, Carla, Hilton, Brian and Cheng, Philip. (2006). Global sourcing partnerships and emerging MNC markets: A conceptual framework. International Journal of Services Technology and Management. 7(June), pp. 463 - 474. https://doi.org/10.1504/IJSTM.2006.011288
Organizational change in stakeholder business systems: The role of institutions
Cheng, Philip, Millar, Carla and Choi, C.. (2006). Organizational change in stakeholder business systems: The role of institutions. Journal of Organizational Change Management. 19(3), pp. 383 - 392. https://doi.org/10.1108/09534810610668373
Organizational change in stakeholder business systems: the role of institutions
Cheng, Philip, Millar, Carla and Choi, C.. (2006). Organizational change in stakeholder business systems: the role of institutions. Journal of Organizational Change Management. 19(3), pp. 383 - 392. https://doi.org/10.1108/09534810610668373
R&D and industrial districts in Asia: An application to Taiwan
Choi, C., Cheng, Philip, Eldomiaty, Tarek I., Chu, Robert and Millar, Carla. (2006). R&D and industrial districts in Asia: An application to Taiwan. International Journal of Technology Management. 33(43892), pp. 291 - 298.
R&D and industrial districts in Asia: An application to Taiwan
Choi, C., Cheng, Philip, Eldomiaty, Tarek I., Chu, Robert and Millar, Carla. (2006). R&D and industrial districts in Asia: An application to Taiwan. International Journal of Technology Management. 33(March), pp. 291 - 298.
Anfis (A Neural Fuzzy Model) to predict stock market movements
Cheng, Philip, Mah, Lim and Quek, Chai. (2005). Anfis (A Neural Fuzzy Model) to predict stock market movements. Differential Equations and Dynamical Systems: an international journal for theory and applications. 13(43862), pp. 141 - 165.
Testing debt signalling hypothesis for making investment decisions in transitional market: evidence from Egypt
Eldomiaty, Tarek I., Choi, C. and Cheng, Philip. (2005). Testing debt signalling hypothesis for making investment decisions in transitional market: evidence from Egypt. Investment Management and Financial Innovations. 2(4), pp. 174 - 191.
Knowledge and developing economies.
Cheng, Philip, Hilton, Brian and Choi, C.. (2005). Knowledge and developing economies. Development: the journal of the Society for International Development. 48(3), pp. 87 - 92. https://doi.org/10.1057/palgrave.development.1100153
GenSo-EWS: a novel neural-fuzzy based early warning system for predicting bank failures
Tung, W.L, Quek, Chai and Cheng, Philip. (2004). GenSo-EWS: a novel neural-fuzzy based early warning system for predicting bank failures. Neural Networks. 17(4), pp. 567 - 587. https://doi.org/10.1016/j.neunet.2003.11.006
Knowledge repositories in knowledge cities: Institutions, conventions and knowledge subnetworks
Cheng, Philip, Choi, C., Chen, Stephen, Eldomiaty, Tarek I. and Millar, Carla. (2004). Knowledge repositories in knowledge cities: Institutions, conventions and knowledge subnetworks. Journal of Knowledge Management. 8(5), pp. 96 - 106.
Genso-EWS: A novel neural-fuzzy based early warning system for predicting bank failures
Tung, W. L., Quek, Chai and Cheng, Philip. (2004). Genso-EWS: A novel neural-fuzzy based early warning system for predicting bank failures. Neural Networks. 17(4), pp. 567 - 587. https://doi.org/10.1016/j.neunet.2003.11.006
European Union: Economic convergence versus social mobility
Choi, C., Cheng, Philip and Hilton, Brian. (2004). European Union: Economic convergence versus social mobility. Tijdschrift voor Economische en Sociale Geografie. 95(4), pp. 427 - 432. https://doi.org/10.1111/j.0040-747X.2004.00328.x
European union: Economic convergence versus social mobility
Choi, C., Cheng, Philip and Hilton, Brian. (2004). European union: Economic convergence versus social mobility. Tijdschrift voor Economische en Sociale Geografie. 95(4), pp. 427 - 432. https://doi.org/10.1111/j.1467-9663.2004.00319.x
Knowledge repositories in knowledge cities: institutions, conventions and knowledge subnetworks
Cheng, Philip, Choi, C., Chen, Stephen, Eldomiaty, Tarek I. and Millar, Carla. (2004). Knowledge repositories in knowledge cities: institutions, conventions and knowledge subnetworks. Journal of Knowledge Management. 8(5), pp. 96 - 106.