Motivating voluntary compliance to behavioural restrictions : Self-determination theory–based checklist of principles for COVID-19 and other emergency communications
Journal article
Martela, Frank, Hankonen, Nelli, Ryan, Richard M. and Vansteenkiste, Maarten. (2021). Motivating voluntary compliance to behavioural restrictions : Self-determination theory–based checklist of principles for COVID-19 and other emergency communications. European Review of Social Psychology. 32(2), pp. 305-347. https://doi.org/10.1080/10463283.2020.1857082
Authors | Martela, Frank, Hankonen, Nelli, Ryan, Richard M. and Vansteenkiste, Maarten |
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Abstract | An effective response to crises like the COVID-19 pandemic is dependent on the public voluntarily adhering to governmental rules and guidelines. How the guidelines are communicated can significantly affect whether people will experience a sense of self-initiation and volition, protecting compliance from eroding. From the perspective of Self-Determination Theory, a broad theory on human motivation and its interpersonal determinants, effective communication involves the delicate combination of providing rules and structure in a caring and autonomy-supportive way. Research in applied domains from public messaging to education and health has shown that when social agents set limits in more autonomy-supportive, caring, and competence-fostering ways, it predicts autonomous forms of compliance, which in turn predict greater adherence and long-term persistence. Building on SDT, integrated with insights from social identity theory, we derive a practice-focused checklist with key communication guidelines to foster voluntary compliance in national crises such as the prevention of COVID-19 spread. |
Keywords | autonomy-support; crisis response; self-determination theory; interpersonal interaction; motivational style |
Year | 2021 |
Journal | European Review of Social Psychology |
Journal citation | 32 (2), pp. 305-347 |
Publisher | Routledge |
ISSN | 1479-277X |
Digital Object Identifier (DOI) | https://doi.org/10.1080/10463283.2020.1857082 |
Scopus EID | 2-s2.0-85099568415 |
Open access | Published as ‘gold’ (paid) open access |
Research or scholarly | Research |
Page range | 305-347 |
Publisher's version | License File Access Level Open |
Output status | Published |
Publication dates | |
Online | 18 Jan 2021 |
Publication process dates | |
Accepted | 24 Nov 2020 |
Deposited | 17 Mar 2022 |
https://acuresearchbank.acu.edu.au/item/8x8ww/motivating-voluntary-compliance-to-behavioural-restrictions-self-determination-theory-based-checklist-of-principles-for-covid-19-and-other-emergency-communications
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Publisher's version
OA_Martela_2021_Motivating_voluntary_compliance_to_behavioural_restrictions.pdf | |
License: CC BY-NC 4.0 | |
File access level: Open |
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