What motivates the crowd? A literature review on motivations for crowdsourcing

Book chapter


Amrollahi, Alireza and Ahmadi, Mohammad Hasan. (2019). What motivates the crowd? A literature review on motivations for crowdsourcing. In In Lenart-Gansiniec, Regina (Ed.). Crowdsourcing and knowledge management in contemporary business environments pp. 103-133 IGI Global. https://doi.org/10.4018/978-1-5225-4200-1.ch006
AuthorsAmrollahi, Alireza and Ahmadi, Mohammad Hasan
EditorsLenart-Gansiniec, Regina
Abstract

The main objective of the chapter is to provide an insight into the motivation mechanisms for the crowd to participate in crowdsourcing projects. For this to happen, the authors investigate the factors which have been suggested in the literature as influencing the motivation of the crowd and the task type in each study in the related literature and contrasted the motivation factors in various contexts. The systematic literature review method has been used for the purpose of this study. This involved a comprehensive search in five scientific databases which resulted in 575 papers. This initial pool of studies has been refined in various rounds and ended in identification of 37 studies which directly targeted the topic of motivation in crowdsourcing. The study introduces various categories of motivations and investigates the factors which have been utilized in each context. Finally, possible implications for practice and potential research gaps are discussed.

Keywordscrowdsourcing; motivation; organizational tasks; literature review
Page range103-133
Year2019
Book titleCrowdsourcing and knowledge management in contemporary business environments
PublisherIGI Global
Place of publicationHershey, PA
ISBN9781522542001
1522542000
9781522588016
9781522542018
ISSN2327-350X
2327-3518
Digital Object Identifier (DOI)https://doi.org/10.4018/978-1-5225-4200-1.ch006
Publisher's version
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All rights reserved
File Access Level
Controlled
Output statusPublished
Publication dates
Print2019
Online2019
Publication process dates
Deposited10 May 2022
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