Designing business models for creating and capturing shared value : An activity-system perspective

Book chapter


Najmaei Lonbani, A. and Sadeghinejad, Zahra. (2017). Designing business models for creating and capturing shared value : An activity-system perspective. In In Information Resources Management Association (USA) (Ed.). Entrepreneurship : Concepts, methodologies, tools, and applications pp. 335-360 IGI Global. https://doi.org/10.4018/978-1-5225-1923-2.ch015
AuthorsNajmaei Lonbani, A. and Sadeghinejad, Zahra
EditorsInformation Resources Management Association (USA)
Abstract

Business models define configurations of activities that jointly enable a firm to create and capture value. The value paradigm is shifting from sharing created value to creating shared value in which firms and societies jointly create and share value to nurture more benefits for a sustainable business-environment symbiosis. Drawing on this logic, we develop a framework for designing business models that enable creation and capture of shared value. Our model builds on the practice theory and activity system and depicts business models as complex adaptive systems that co-evolve with markets. Using the shared value framework proposed by Porter and Kramer (2011) we propose three design themes namely the Product-Market Design (PMD), the Value Chain Design (VCD) and the Social Cluster Design (SCD). We specify features of each school from the activity perspective. Subsequently, we will discuss implications of our framework for theory, practice and management education and illuminate some directions for future research.

Keywordsentrepreneur; entrepreneurship; business models; design
Page range335-360
Year2017
Book titleEntrepreneurship : Concepts, methodologies, tools, and applications
PublisherIGI Global
Place of publicationHershey, PA
ISBN9781522519232
9781522519249
Digital Object Identifier (DOI)https://doi.org/10.4018/978-1-5225-1923-2.ch015
Publisher's version
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All rights reserved
File Access Level
Controlled
Output statusPublished
Publication dates
Print2017
Publication process dates
Deposited13 Sep 2022
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