The Milky Way educational and support programme : Structure, content and strategies

Journal article

Meedya, Shahla, Fahy, Kathleen and Parratt, Jenny A.. (2016). The Milky Way educational and support programme : Structure, content and strategies. Women and Birth. 29(4), pp. 388-393. https://doi.org/10.1016/j.wombi.2016.01.006

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Authors	Meedya, Shahla, Fahy, Kathleen and Parratt, Jenny A.
Abstract	Background Health professionals have put much effort into supporting women to continue breastfeeding up to six months and beyond. The majority of those efforts have not been successful for primiparous women. Primiparous women who engaged in the Milky Way Programme had an improvement in breastfeeding rates of almost 50% at six months when compared to women in a control group. Purpose To provide details of the Milky Way Programme including the educational structure, content and strategies as well as the process of postnatal telephone support. Overview The details of the Milky Way Programme are presented including a summary of literature review that was used to design the programme. The structure and content of the programme is then presented. Finally, the strategies with some practical examples are outlined in more detail. Conclusion The programme is evidence-based, theoretically informed and woman-centred. This paper provides the necessary information to health professionals who are trained to educate and support breastfeeding women to implement similar programmes in their workplaces.
Keywords	birth territory; breastfeeding duration; breastfeeding territory; education; self-efficacy and support
Year	2016
Journal	Women and Birth
Journal citation	29 (4), pp. 388-393
Publisher	Elsevier Ltd
ISSN	1871-5192
Digital Object Identifier (DOI)	https://doi.org/10.1016/j.wombi.2016.01.006
PubMed ID	26868045
Scopus EID	2-s2.0-84956937248
Page range	388-393
Publisher's version	License All rights reserved File Access Level Controlled
Output status	Published
Online	08 Feb 2016
Publication process dates
Accepted	18 Jan 2016
Deposited	07 Aug 2023

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